Lyris UK is launching Lyris HQ, a unique new integrated online
marketing tool. The move follows the successful rollout of the product
in the US at the end of 2007 by parent company Lyris Inc.
Lyris HQ claims to be the only truly integrated online marketing
tool on the market, with every technology component being owned and
developed by Lyris. It simplifies the increasingly complex world of
online marketing, bringing several disciplines under one platform to
enable users to deliver more sophisticated, co- ordinated and
cost-effective digital campaigns.
Email marketing and monitoring, web analytics, pay-per-click (PPC)
advertising management and web content management are the key components
of Lyris HQ, and Lyris is continually developing deeper integration
between each feature. For example, users can track customers'
behaviour as they click from an email to the related website, as well as
their activity on specific web pages and reaction to PPC offerings.
Results are delivered via in-depth reports in realtime that enable
marketers to understand how well each element of a campaign works and
make adjustments accordingly. Additional features of Lyris HQ include a
calendar to show every online campaign and a messaging tool. Marketers
can plan their own initiatives and collaborate on others with the
benefit of 360 degree visibility of marketing activity across the
organisation.
www.lyrisinc.com
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