Why the editorial matters: a specific case: editorial
board reaches compromise without lawsuit.
by Dennis, Tom
The Masthead • Spring, 2008 • SYMPOSIUM: Saving journalism and the editorial
page
In Grand Forks, we've had a great example recently about the
unique and vital role editorial boards can play. Here's the story:
As you probably know, the NCAA in 2005 ruled against universities
that have American Indian team nicknames. The association made
exceptions only for those universities that had the permission of a
"namesake tribe," such as Florida State University, which
calls itself "the Seminoles" with the blessing of the
Seminoles' tribal council.
Well, that threw North Dakota into a tizzy, because the Fighting
Sioux nickname at the University of North Dakota (here in Grand Forks)
has for years been a hugely controversial issue on campus and in the
state. To make a long story short, the NCAA rejected UND's various
appeals; in May 2006, UND was considering a lawsuit against the athletic
association.
So, the Herald editorial board met to hammer out a position. Our
board is split on the nickname issue, but after arguing for awhile, we
found a compromise.
UND should not sue the NCAA, we said in the next day's
editorial (May 3, 2006). Instead, the university should:
* Acknowledge the importance of a tribal council's approval.
* Take two or three years to seek that approval.
* Enlist the governor and other top officials to approach the
tribes.
* Declare up front that if the two- to three-year effort fails,
then the university will change the nickname.
Well, UND rejected that advice and sued the NCAA anyway.
But this is where it gets interesting. Fast forward to October
2007. UND and the NCAA have been fighting in court for a year; teams of
lawyers have been negotiating in private, too. Each side has spent more
than a million dollars thus far.
Then, two weeks ago, the attorney general of North Dakota (whose
office is representing UND) announced a settlement.
Under its terms, UND will:
* Acknowledge the importance of a tribal council's approval.
* Take three years to seek that approval.
* Declare up front that if the three-year effort fails, then the
university will change the nickname.
And when asked who should do the negotiating with North
Dakota's Sioux tribes, the attorney general said the governor and
other top officials should be enlisted to approach the tribes.
The State Board of Higher Education unanimously accepted the
settlement's terms.
I can't claim credit for the settlement. The AG actually
wasn't aware of the editorial when I mentioned it to him a few
weeks ago. (There's a fair chance somebody on his or the
NCAA'S team knew about it, though.)
But I can claim credit for this: Our editorial board listened,
discussed, debated among ourselves--and found a responsible middle
ground, one that anticipated the issues ultimate settlement in every
important way.
No other outlet in American opinion journalism does that on a
regular basis. That's the strength of an editorial board.
That's our advantage over talk radio and opinion sites on the
Internet, almost all of which cater to the extremes.
And that's the best way we can add value to our newspapers,
too.
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Tom Dennis is editorial page editor of the Grand Forks Herald in
North Dakota. Email: TDennis@gfheralfl.com
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