Global events, from terrorism to avian flu, have local
impacts: local-only focus cheats readers.
by Bersia, John
When news media executives speak with unconvincing assertiveness
about the importance of devoting more attention to local news and
commentary--and less to international--I have only two words to share:
Benazir Bhutto.
Few events in recent memory illustrate better the need to
understand global phenomena than the complicated assassination of the
former prime minister of Pakistan last December. At the same time, her
death--which prompted confusion and blank expressions, including from
some U.S. presidential candidates--helped expose how deeply the American
news media's growing estrangement from the international realm
leaves readers and viewers ill-prepared for the surprises, tragedies,
opportunities, and challenges of the future.
Quite frankly, any news medium that de-emphasizes international
news and commentary does itself and its audience a major disservice. In
2008--more than ever--Americans need a steady dose of information,
perspective, and insight about the world. They live in an increasingly
shrinking, interdependent environment, where many issues neither respect
nor pause at political or geographic borders. Whether the topic is
terrorism, climate change, immigration, pandemics, environmental
pollution, globalization, human rights, economic development--the list
goes on--its effects travel with abandon.
Dennis Jett, a former U.S. ambassador who now serves as dean of the
International Center at the University of Florida, elaborated,
"9/11 demonstrated that terrorism was a threat that could affect
every American and not just something that happened 'over
there.' Every outbreak of Ebola, SARS, and other diseases shows the
same thing. If we want to react in some way other than a show of panic
and fear, there has to be a better understanding of these problems
before they take place."
Also, it is hardly enough for U.S. news media editors to say,
"Well, we'll cover those issues with news and commentary from
wire services." As much as I respect the wires, global matters
affect communities in different ways, making it essential to have at
least some local specialists who can explain, interpret, and write about
them.
In 2001, after another dismaying period of decreasing emphasis on
international issues and commentary, 9/11 supposedly sobered the U.S.
news media. Never again, editors said, in numbers too significant to
ignore, would they give scant attention to global matters that can reach
out and touch Americans where they live. I remember and nostalgically
relish one article in particular titled "The Future of Foreign
News" that appeared in The American Editor, the journal of the
American Society of Newspaper Editors. Written by Michael Parks, the
director of the Annenberg School of Journalism at the University of
Southern California, the piece pointed out various news-media failures.
One shortcoming was how U.S. newspaper, magazine, and broadcast
executives had neglected to "provide coverage that might have
forewarned Americans of the intense hostility the country faced from
militant Islamic extremists and of the threats posed by international
terrorism." Another was that they had shirked their responsibility
in a broader manner, that of "persuading people to read what they
needed to know and understand about the world even as globalization
tightened the ties Americans have with countries once regarded as
remote."
Following the attacks, many U.S. editors vowed to improve their
global coverage--and did. One challenge they encountered, according to
the Parks article, was that "many people do not know enough about
world events to understand the news as it is presented and that stories
often fail to make clear the events' relevance."
All the more reason, though, to keep up the coverage. Jonathan
Gurwitz, an editorial writer and columnist for the San Antonio
Express-News and chair of the NCEW International Affairs Committee,
said, "Opinion-page journalists face two contradictory trends: the
rising pace of globalization on the one hand, and the downward spiral of
the newspaper industry on the other. One trend means events in far-away
places have greater impact in our local communities. The other means
journalists are under increasing pressure to 'write local' and
ignore international or even national subjects."
"It's not hard to see the contradiction," Gurwitz
continued. "Whether you're talking about tainted pet food from
China, immigrant workers from Mexico, terrorist threats from the Middle
East, or $100-a-barrel oil, what happens beyond our borders is having a
greater impact in all of our communities." He believes that
newspapers, and especially the opinion pages, have an obligation to
explain these issues to readers and show they should be concerned, even
if it does not necessarily affect their pocketbooks. "Those
editorials and commentary pieces need to be written every bit as much in
Peoria and San Antonio as in New York and Washington," Gurwitz
said.
Yet, within a short period of time after 9/11, international news
and commentary had once again begun to recede from U.S. news media,
forced aside by an exaggerated preoccupation with local news. Let me be
clear: I am as interested in local coverage as anyone, and I demand it
from the news media in my region that seek my attention. But
increasingly, international matters are local matters and vice versa.
[ILLUSTRATION OMITTED]
Given that, I was encouraged by the comments that Samuel Zell, the
new owner of the Tribune Co., made when he completed his takeover in
December of last year. He emphasized that the current rage for
"local, local" news coverage by metropolitan dailies is not
the only road to success. National and international news are in demand,
too, Zell said, and Tribune papers should deliver it. Indeed.
I applaud such sentiments; they are not sufficiently evident in the
U.S. news business today. In fact, some news media are not only
de-emphasizing international news and commentary, they are punishing
editors who rightly defend such content.
Consider the case of Susan Albright, until last fall the editorial
page editor at the Star Tribune in Minneapolis and a former NCEW
president. A veteran of the news business, she had been routinely lauded
for her effectiveness. Former Vice President Walter Mondale described
her as "brilliant, informed, courageous, tough, direct, and
nice," as well as someone who oversaw editorial pages that
commanded national and international respect. Unfortunately,
Albright's vision conflicted with that of the Star Tribune's
new publisher and chair, Chris Harte, who desired more locally focused
editorial pages. With that, Albright was history; the loss was as much
the Star Tribune's and its readers' as hers.
American news media should stop this ill-advised, short-sighted
behavior, especially in an era when they are waging a titanic battle for
relevance.
How can they persuasively argue that they are an emerging industry
in transition--rather than a declining one--if they shy away from
providing what people require to adapt to a rapidly changing, uncertain
world; that is, a balanced supply of local, national, and international
news and commentary?
How can they realistically hope to expand their ambitions in light
of the new global realities--rather than restrict them--if they
selectively minimize an entire category of critical issues, the
international one, that matters more with each passing year?
And how can they seriously live up to their responsibility to
inform and educate--rather than compromise those worthy aims--if they
accept the weak logic that only local news and commentary matter to
readers and viewers in an era where globalization has made the world a
very small place?
John C. Bersia, who won a Pulitzer Prize in editorial writing for
the Orlando Sentinel in 2000, is the special assistant to the president
for global perspectives at the University of Central Florida. He writes
a weekly foreign-affairs column that is distributed by McClatchy-Tribune
Information Services. Readers may contact him at johncbersia@msn.com
Gabriela Othon, a research specialist, and Abeer Abdalla, a scholar
and graduate student in mass communications, both of the University of
Central Florida, contributed to this piece.
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