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At some point as a roaster you will, hopefully, have the pleasure
of not being able to keep up with your company's roasting demands.
Sometimes it may be hard to admit, but the workload and requirements of
maintaining a roasting operation will stretch you to your limits. If you
choose to ignore this situation, the quality of your product, and
possibly your sanity, will be sacrificed.
So many things can lead to this dilemma. Whether it is increased
demand for your coffee, or your desire to visit the origins from where
you buy coffee, you need to have someone that you can entrust in
handling the roasting while you are away.
At this time you have the wonderful opportunity to search out and
develop some willing person into a coffee fanatic, which, with any good
fortune and planning, will surpass your levels of enthusiasm and passion
for the craft of coffee. But how do you find the right candidate? Once
you have them, how do you mold them into as skilled of a roaster as
yourself?.
This process is long and complicated, with many pitfalls and traps
waiting to pull your apprentice to the side of mediocrity. Here are some
tips for providing a solid foundation for fostering the ideal roasting
apprentice, and allowing the continued success of your company.
Choosing The Right Candidate
Finding the right person for the job is by far the hardest part of
the apprenticeship process. First, you must determine exactly what you
are looking for. Spend time asking yourself the hard questions regarding
what you are looking for before you start interviewing.
Are you looking for someone that you can quickly hand off a
substantial amount of responsibility to, or someone that you can slowly
develop over many years? Do you want this position to be a career, or
are you looking for a part-time enthusiast? Are you looking for someone
that you will share the lime-light with as the coffee guru of the
company, or are you looking for someone that is content to work behind
the scenes and is simply satisfied with producing a great product?
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I find that the most helpful first step is writing a detailed job
description, listing the tasks the person's responsibilities will
include, and what your expectations are for the future of the person in
that position. This outline will help candidates to know what they are
getting into. There's no disappointment like getting six months
into training with all that investment in time and supplies, only to
have someone decide that roasting is not for them.
The number one priority when looking for an apprentice, and really
any employee, is personality and character. Finding someone that can fit
into the culture of your company is crucial. Someone may have all the
skill in the world, but if they have a different mission and core values
than that of your company, you'll find that drama and separation
are inevitable. Look for someone who will compliment your team in the
long run.
When possible, use word of mouth to find potential apprentices.
Going with people who are referred to you through colleagues and
associates gives you an extra layer of insurance that the person is a
quality individual.
Look for someone that has an appreciation for the arts, and even
better, an understanding of tasting. People that have an interest in
wine, beer, culinary arts, even cigars, will generally have a leg up
when it comes to appreciating tastes and flavors, and the intricacies of
what can affect those attributes. Coffee is a romantic and artful
product, therefore, people who are artistically inclined will be much
more likely to develop into the passionate roaster who has pride in what
they produce.
Passionate baristas looking for a career change can be the best
candidates as they already have a basic understanding of coffee. They
will also know the struggles of the retail environment and can be
empathetic to the challenges that your customers face.
First Things First
The number one, most important, absolute necessity for the young
apprentice is learning the art of tasting. Tasting is the foundation for
everything that we do in roasting, and for that matter, the whole
industry. This is where the apprentice will begin to recognize the
different nuances found in the coffee and start developing an
appreciation for the product.
Start with the cupping process; teach them all the parameters of
setting up the cupping. Let them taste what can happen if the cupping is
set up wrong, what happens when the grind is off, when the dose is off,
when the water is the wrong temperature. All of this will add to their
understanding of how fragile and important the extraction process can
be.
Every time you do a cupping, include them. Describe what you taste,
describe the aroma, body, acidity and aftertaste. Cupping a single
coffee makes it harder to analyze the nuances; always provide a
comparison coffee so that the differences are easier to pick out.
Another useful exercise is to call your importer and request
defective coffee, I know, you use a reputable importer that does not
sell defective coffee. Trust me, they can find it. Have the apprentice
cup horrible coffee, burn the taste of fermented and baggy coffee into
their taste memory forever. So much so, that if they taste just a hint
of it in their coffee, it will come back like a bad childhood memory.
Of course the tasting exercises are never ending for a true coffee
professional, but they need to be extensive and often for the beginning
roaster.
Don't Touch That!
While the daily tasting continues you can move on to the next most
important subject, safety. Roasting can at times be a dangerous venture.
Safety is not a light subject when dealing with natural gas
burners, chaffe, and commercial machinery such as a coffee roaster. What
seems very obvious to you may go un-noticed by others.
I once had a friend watching me roast. He was looking through the
sight glass at the flickering flame under the drum. Before I had a
chance to say anything he said, "Is that hot?" as he
simultaneously touched the sight glass. Needless to say, he quickly
answered that question for himself. Nothing is too obvious to mention
during the safety training, "This is a roaster, and it is
hot."
Reading of the roaster's manual is a must. Fully train the
apprentice on your procedures: what to do in the case of an exhaust
fire, chaffe fire, drum fire, and power outage. Train them on the use a
fire extinguisher, what type of extinguisher to use around a roaster,
and what types not to use. Test them on all of these things, and review
the steps often.
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Can I Please Start Roasting!?
When it comes to the actual roasting, there is vast amount of
information that must be covered prior to roasting. It is a good idea to
start with the mechanics of the roaster. Cover the basics of airflow,
the burners, bearings, motors and afterburners.
When the time comes to have the apprentice start studying the
roasting, it is best to have them focus on one blend. Take your biggest
selling coffee and teach them everything there is to know about it. By
having them learn your best selling coffee, you are maximizing the
amount of roasting they will be able to do when you decide they are
ready to roast.
Teach them how the coffee was developed, why you selected the
coffees in that roast. Through tasting, have them get familiar with the
flavor profile you expect out of this coffee. Provide the apprentice
with a simple log where they can track the temperature, gas setting and
airflow setting every 15 seconds. This process will give them their
first glimpse into what roasting is all about. For each log they fill
out, take a sample of that coffee and match it with the log. At a later
time the apprentice can cup the coffees while analyzing the log and see
what slight changes can have on the taste of the coffee.
Generally, you will come across two different personality types in
apprentices. One will have the desire to rush into roasting. Full of
confidence and ready to get to work, this person will constantly be
pushing for the opportunity to jump on the roaster and give it a go.
The other type may be intimidated by the roaster or afraid of
burning a batch. Different approaches will be necessary for these two
apprentices. For the enthusiastic roaster, make sure that they can
describe all necessary processes to you without help. It is easy to have
you describe it to them and they may say they understand what you are
discussing, but a true understanding of the concepts is only
demonstrated by the ability to teach them to someone else.
For the timid roaster, a few pep talks and praise may be needed to
encourage them that they understand more than they admit. Eventually you
will have your apprentice roasting your signature batch under your close
supervision.
The amount of time it will take to get to this point will vary
depending on their prior experience and their learning curve. It may
take as little as six months, or as much as a year. The important thing
is to take it slow and allow the young apprentice to develop their
roasting prowess at a comfortable pace.
Developing Passion
The development of a passion for coffee in your apprentice is
reliant on your level of passion. Find opportunities throughout their
training to discuss the colorful history of coffee, what makes specialty
coffee different from commercial coffee.
COPYRIGHT 2008 Lockwood Trade Journal Co.,
Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.