About 100 new shops are expected to open in Shanghai, and provinces
of Jiangsu, Zhijiang in the People's Republic of China over the
next 10 years. The first shop is scheduled to open this spring.
The company recently granted the franchise rights to Mercuries
& Associates, which is the franchise partner for Taiwan. Mercuries
opened its first Dunkin' Donuts shop in Taiwan in January 2007 and
currently operates 10 shops there. Mercuries, one of the largest
companies in Taiwan, brings 25 years of retail experience operating
multiple consumer brands in the region.
"Mercuries is very proud to be Dunkin' Donuts' local
partner to introduce the high-quality coffee and baked goods of this
brand to the people of Mainland China," said Mercuries food
division president Andrew Chang.
Dunkin' Donuts has experienced strong growth in Taipei in its
first year of operation there. The brand will continue to expand in 2008
with an additional 10 stores planned.
The shops in Mainland China will offer a complete menu of
Dunkin' Donuts coffee, espresso, teas and frozen beverages, along
with a variety of donuts, bagels and baked goods. The shop will also
serve items customized to suit local taste preferences such as green tea
and honeydew melon donuts, as well as mochi rings, which are similar to
cake donuts but made with rice flour indigenous to the region.
"We are excited about the positive reception Dunkin'
Donuts has received in Asia and we look forward to further expanding our
presence in additional regions in mainland China in the future,"
concluded Will Kussell, president and chief brand officer for
Dunkin' Donuts Worldwide.
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