A competition between Asia's best professional baristas will
be held April 22-24 at the Singapore Expo in conjunction with FHA2008
(Food & Hotel Asia 2008). The Asia Barista Championship is a
regional event that seeks to develop the growth, quality and recognition
of the barista profession in Asia, as well as to cultivate a stronger
appreciation and awareness of specialty coffee and the role of a barista
in the specialty coffee industry. Participants from Australia, China,
India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines,
Singapore, Taiwan and Thailand will compete for the title of "Asia
Barista Champion."
During the Championship, every competitor will serve each of the
sensory judges a single espresso, a single cappuccino and a single
blended signature beverage of his/her choice, for a total of 12 drinks
during the period of 15 minutes or less. Although four drinks of each
category must be identical and served simultaneously, the competitor is
not restricted to produce different latte art for the drinks prepared.
The quality of the latte art will be taken into consideration for the
"Best Latte Art Competition." Competitors will be judged based
on: competition area, taste evaluation, beverage presentation, technical
skills and judges total impression. Other awards in the Championship
include the "Best Espresso Trophy" and "Best Blended
Signature Beverage Trophy."
The Asia Barista Championship is jointly organized by Singapore
Exhibition Services, organizer of FHA2008; Kerry Ingredients Asia,
supplier of specific ingredients for food manufacturers and foodservice
companies; and the Singapore Coffee Association.
Sponsorship
La Marzocco is the sponsors of the Championship for its Espresso
Coffee Machines. Other sponsors include Da Vinci Gourmet, Greenfields,
Hamilton Beach Commerical, Coffex Coffee, Mahlkonig, Cafetto and
Purence. The Championship is endorsed by the Barista Association of
Thailand, China Coffee Association Beijing, Taiwanese Association of
Specialty Coffee (T.A.S.C.), The AustralAsian Specialty Coffee
Association (AASCA), The Indonesian Specialty Coffee Association of
Indonesia and the Singapore Coffee Association.
FHA2008, has a network of 3,300 participating companies from 60
countries and 40 international groups on the exhibition floor and
expects to welcome over 38,500 trade buyers from 80 countries/regions.
The show will include several specialized events like FoodAsia, Wines
& Spirits Asia, Bakery & Pastry, Hotel Asia, Hospitality Style
Asia, HospitalityTechnology and Asia Pacific Travel Catering--tailored
for the needs of the F&B and hospitality industry.
Information: www.foodnhotelasia.com
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