Celestial Seasonings appoints Bloom.

Michael A. Bloom has joined specialty tea packer, Celestial Seasonings, as vice president, marketing. He will be responsible for all marketing activities including communications, branding, market development and product innovation at Celestial.

David Ziegert, acting general manager of Celestial Seasonings, said, "We're very pleased to have someone with Mike's depth of experience and industry knowledge join our leadership team."

Bloom has more than 14 years of marketing, strategy, innovation and public relations experience in the consumer packaged goods industry. He most recently served as director of marketing for the Hand-held Foods Group for Nestle.