U.S. franchise growth outpaces other business sectors,
new study finds: IFA Educational Foundation study finds franchising
industry surpassing durable goods, finance and
construction.
by Reynolds, John
Franchising World • March, 2008 • Special Report: ECONOMIC IMPACT OF FRANCHISING, Vol.
2
To indicate economic size in a different way, franchised businesses
provided more jobs in 2005 than all manufacturers of durable goods, such
as computers, cars, trucks, planes, communications equipment, primary
metals, wood products and instruments.
**********
[ILLUSTRATION OMITTED]
[GRAPHIC OMITTED]
Franchised small businesses generated more jobs between 2001 and
2005 than several of the nation's major economic sectors, including
durable goods manufacturers, according to new research released recently
by the International Franchise Association Educational Foundation.
Conducted by PricewaterhouseCoopers, the study is the second
comprehensive look at the franchising industry prepared by the research
firm. The inaugural study was released in 2004.
IFA, meeting in Orlando for its 48th annual convention, unveiled
the study results before a gathering of more than 3,000 franchising
professionals whose daily involvement drives the industry's
expansion.
Economic Impact Significant
While growth in the number of establishments was only slightly
greater than other business sectors, the increase in jobs, payroll, and
economic output was significantly higher. Direct economic output of
franchises grew by more than 40 percent to $800 billion in 2005 from
$625 billion in 2001, while economic output of all businesses grew by 26
percent to $20.1 trillion from $16 trillion.
[GRAPHIC OMITTED]
Job Growth Gaining
Employment generated by franchises grew by more than 12 percent to
11 million in 2005 from 9.7 million in 2001, while jobs in all
businesses grew by only 3.5 percent, from 132 million to 136.7 million.
The rate of growth in employment was three times higher than the
rate of other small businesses. In 2005, franchised businesses accounted
for slightly more than 8 percent of the nation's total
private-sector employment. Franchised businesses provided more jobs in
2005 than many other business sectors including--durable goods
manufacturing, financial activities, and construction.
Payroll among the popular branded enterprises also grew at a faster
pace than other businesses, expanding nearly 22 percent to $279 billion
in 2005 from $229 billion in 2001. In comparison, payrolls among all
businesses rose 15.4 percent from $4.56 trillion to $5.26 trillion.
When the purchases of products and services by franchised business
from other businesses are included in the calculations, franchises
generated $2.3 trillion of economic output in 2005, 11.4 percent of the
U.S. private-sector economy. This combined economic activity generated
21 million jobs for Americans, comprising 15.3 percent of all
private-sector jobs.
Franchised Units Nearing 1 Million
The nation's more than 900,000 franchised businesses,
including both establishments owned by franchisees and those owned by
franchisors, amounted to slightly more than 3 percent of all business
establishments in 2005.
Franchised businesses today operate in more than 100 lines of
business, including health-care and fitness centers, employment
agencies, hotels and motels, quick-service restaurants, packing and
shipping stores, real estate, automotive shops and many retail
businesses.
Private Sector Workforce Added
The nation's franchised businesses are also
geographically-dispersed, providing employment for at least 10 percent
of the private-sector workforce in every state except New York and the
District of Columbia. The average employment rate per state in 2005 was
15.3 percent.
The complete 600-page report provides charts and breakouts by
business sector, state and Congressional District is available at
www.franchise.org.
FRANCHISED BUSINESS GROWTH COMPARED TO ALL BUSINESSES // 2001-2005
From 2001 to 2005, the franchising industry expanded at a faster
pace than many other sectors of the U.S. economy. Direct economic output
of franchised businesses grew by more than 41 percent, from $625 billion
to $881 billion, while economic output of all businesses grew by 26
percent, from $16 trillion to $20.1 trillion.
Employment generated by franchised businesses grew by 12.6 percent,
from 9.79 million to 11 million, while employment generated by all
businesses grew by 3.5 percent, from 132 million to 136.7 million.
Payroll generated by franchised businesses grew 21.6 percent compared to
15.4 percent for all businesses. The number of franchised establishments
grew by 18.5 percent compared to 15.9 percent for establishments created
by all businesses.
WHAT HAPPENS BECAUSE OF FRANCHISED BUSINESSES?
The economic impact of franchising goes beyond activities inside
franchised businesses, because their purchases of products and services
and the personal purchases of their owners and workers contribute to the
growth of non-franchised businesses. As a result of these spillover
effects, the total impact of franchising was to provide 21 million jobs
(15.3 percent of all private-sector jobs) and $660.9 billion of payroll
(12.5 percent of all private-sector payroll) in 2005. Output produced
because of franchised businesses grew from $1.5 trillion in 2001 to more
than $2.3 trillion in 2005; an average growth of 10.9 percent per year.
In 2005, output produced because of franchised businesses accounted for
11.4 percent of all private-sector output.
John Reynolds is president of the IFA Educational Foundation. He
can be reached at 202-662-0764 or jreynolds@franchise.org
PERCENT OF PRIVATE-SECTOR ECONOMY // TOTAL
ECONOMIC OUTPUT
Total Contributions
$2.3 TRILLION
11.4% of all private-sector
economic output
Note: Table made from pie chart.
PERCENT OF PRIVATE-SECTOR ECONOMY // TOTAL
EMPLOYMENT
Total Contributions
21 MILLION JOBS
15.3% of art private-sector
jobs
Note: Table made from pie chart.
COPYRIGHT 2008 International Franchise
Association Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.