All three events occurred within a week. Asheboro-based Klaussner
Furniture Industries said it was closing a plant in its hometown.
Norfolk, Va.-based furniture importer Ison International announced it
was moving to Thomasville. Chinese manufacturer Dream Rooms revealed it
was shifting its American headquarters from Los Angeles to High Point.
More evidence that, battered by foreign competition, the mighty Triad
furniture industry was dwindling into warehouse and office jobs?
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Maybe not. Klaussner, which will shed 130 jobs by the end of this
month, blames the closing not on cheaper foreign goods but on the woes
of two of its largest customers, retailers Sofa Express and Levitz
Furniture. And while the region's boosters welcome Ison
International, which will hire at least 25 in Thomasville, and American
Dream Rooms, which will employ 40, they are not resigning themselves to
recruiting only distribution centers. They claim furniture manufacturing
is making a comeback. Steve Googe, executive director of the Davidson
County Economic Development Commission, acknowledges that his county has
lost about 5,000 furniture-making jobs since 2000. But he believes the
tide is turning. "We're working with a British company right
now that makes high-end furniture and is looking to locate here
We've had several Chinese companies here looking for sites to build
projects."
The reason is simple, says Andrew Brod, director of UNC
Greensboro's Office of Business and Economic Research. "Thank
you, weak dollar. We've been reading for some time about the weak
dollar encouraging foreigners to be tourists in the U.S. But productive
assets are also cheaper for foreigners when the dollar is weak."
Foreign manufacturers want to sell goods to American consumers, and
that's cheaper when they are made in the U.S. instead of imported.
"You'll take a big hit on the capital investment for the
construction, so why not do that when the dollar is weak?"
Googe cites another factor. "We have a lot of lumber
processors that were processing lumber for the furniture industry here.
They never moved." Some manufacturers pay to have lumber shipped to
the offshore factories, then pay to have the finished product sent back
to the U.S. "When oil prices were $40 a barrel, that made sense
Now, with prices more than $90 a barrel, it doesn't make any
sense."
Loren Hill, president of High Point Economic Development Corp.,
confirmed that Chinese and European furniture makers are looking in the
region. "We've not had any international manufacturers opening
up yet, but we're talking to them." Brod is not surprised by
renewed interest in domestic furniture manufacturing. "Particularly
in case goods, the rush to Asia is slowing a bit. It's not as easy
to monitor the process, and any intellectual property that you might
have is not as secure."
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