Wisdom of the sage's.
by Gearino, G.D.
It's often hard to separate fact from lore, and sometimes not
even worth the trouble if you subscribe to that cynical wisdom among
journalists that holds, "Facts have killed many a great
story." So I use Joseph Kennedy here only as a starting point and
with no certainty that his famous utterance about the shoeshine boy was
true.
[ILLUSTRATION OMITTED]
Kennedy, of course, was not only the father of an American
president but also a buccaneer of a businessman who thrived in the
unregulated, pre-Depression stock market. After making a fortune in that
lawless frontier, he later was appointed by Franklin Roosevelt to be the
first chairman of the Securities and Exchange Commission, under the
theory that no one knew better all the ways to ravage the henhouse than
the fox himself.
Those are the facts. The lore is that Kennedy cashed out of the
market just prior to the crash of 1929 because he heard a shoeshine boy
offering stock tips (the boot buffer allegedly suggesting "oil and
rails") and concluded that when speculation was so rampant even
amateurs were involved, a fall was sure to follow. True or not--Kennedy
told the story himself, but who doesn't embellish a tale--the
lesson was that economic shifts can sometimes be detected by means other
than the conventional.
In that spirit, and employing ol' Joe's swashbuckling
approach to matters of finance, here are a handful of nontraditional
indicators of my own sussing. You're a fool if you make any real
investment decisions based on these. But there's a slim chance you
might wish you had.
1) I added a four-pack of compact fluorescent light bulbs to my
cart while shopping at the local Wal-Mart a few weeks ago, but when I
got home I found that one of the bulbs had been broken while my stuff
was being bagged. I returned the four-pack to the store and was
surprised to see how gingerly it was treated. A subsequent Google search
turned up the fact that CF bulbs contain mercury and that a broken bulb
should be treated as hazardous waste. (Some Web sites even suggested
wearing protective gloves when cleaning up and giving the house a
thorough airing afterward.)
The Joe Kennedy Intuitive Leap: Durham-based Cree Inc.--a leader in
the development of light-emitting diodes, which are sturdier than bulbs,
contain no mercury and are highly efficient and long-lasting--will be
poised for a huge takeoff the first time some clumsy-fingered store
clerk drops a crate of CF bulbs and the business is turned over to the
moon-suit crew for a week of highly publicized decontamination.
2) One morning I read in my local paper that an obscure scholarly
journal (now there's a redundancy) in Durham called Stem Cells
would be publishing a paper describing an effort by scientists in
California to create cloned human embryos. The article noted that the
research company specifically had sought out the Durham journal because
it was confident that the editorial and peer review would be rigorous--a
necessity for such highly charged research. The article also pointed out
that Stem Cells is "among the most-cited journals in cell
biology."
The Joe Kennedy Intuitive Leap: Who knew that publication even
existed, much less had a rep in its field? Maybe the Triangle is ready
to become to biotech investors what Las Vegas is to suckers--which is to
say, irresistible. (Post-intuitive leap update: A day later, my local
paper reported that in the final quarter of 2007 the Triangle set a
record for venture capital and that medical/biotech firms claimed 25% of
it, getting $80 million of investment in just three months.)
3) For Christmas, I asked for (and received) an iTunes gift card.
Until a few months ago, I had never downloaded music on my computer.
I'd even discouraged my children from doing so, mostly from fear of
having recording-industry storm troopers drag their underage butts into
court, leaving me to cover the bills and fines. The children are grown
now, liable for their own transgressions, and these days I'm a
music-downloading demon.
The Joe Kennedy Intuitive Leap: When technologically impaired
middle-agers have abandoned packaged music in favor of their own
downloads, CDs are doomed. DVDs probably aren't far behind. In the
entertainment world, content and delivery have long been one and the
same. ("Movie" was the same as "film," and
"novel" was the same as "book.") Now content and
delivery are truly severed. Be wary of companies whose fortunes ride on
specific delivery systems.
4) I was watching television recently when I saw a commercial for
E*Trade, the online discount brokerage that flirted with collapse late
last year. The ad, which was promoting E*Trade's new global-trading
capability, featured a shaven-headed, Jeff Spicoli-sounding hipster
crowing about the fact that he had bought shares of an energy company in
Hong Kong. "That's China!" he exults.
The Joe Kennedy Intuitive Leap: This is deja vu all over again, as
Yogi Berra famously said. When the shoeshine boy (or at least his 21st
century incarnation) is the focus of a brokerage firm's commercial
touting the glories of global trading, can the next Great Crash be far
behind?
G.D. Gearino is a Triangle-based journalist and novelist. Tell him
what you think at gearino@businessnc.com
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NOTE: All illustrations and photos have been removed from this article.