New business in open China.

China has matured as a market and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner, and selling in the right few cities to the right customers.

Today, China is teaming with multinational companies and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of a factor. Partners are no longer required in many industries. Winning now depends on great execution as well as growing and retaining a talent base.

In Operation China, authors Jimmy Hexter and Jonathan Woetzel explain how you can achieve superior execution in China through operations including talent management, product development, information technology, procurement, supply chain management, manufacturing, and sales, marketing, and distribution.

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Based on more than two decades of consulting experience for both local and multinational operations in China, this book helps get operations right in the new competitive arena defining China today.

Operation China: From Strategy to Execution is published by Harvard Business School Press ($29.95).