Human factors 101.
by Maddox, Michael
WHILE THINKING ABOUT THIS column, it occurred to me that I've
never explained some of the more interesting aspects of human
perception. These properties are so fundamental that most human factors
people take it for granted that everybody understands them. This allows
us to talk over everybody's head and then wonder why nobody
believes what we say. Maybe this short explanation will help.
If you can't tell the difference, it doesn't matter.
Human perception is a funny thing. Not funny meaning "ha ha,"
but funny meaning "kind of strange." The objects we see and
touch, sounds we hear, and odors we smell have to provide enough energy
for us to perceive them. For example, the type on this page has to be
big enough and have enough contrast with the background for us to see
and read it. Below that size and contrast, human vision just isn't
capable of detecting and recognizing the characters. The minimum size
and contrast are called threshold values.
Beyond the threshold value, things get a little dicey. How
different do two things have to be in order to be perceived as
different? For example, if I show you two slightly different colored
paint chips, how different do they have to be for you to see them as
different colors? Whatever those values are, they're called just
noticeable differences.
This is an important phenomenon for all kinds of consumer products.
Can you tell the difference between a 1080p and a 1080i high-definition
TV picture? Neither can I.
People are A/C coupled. To clarify, the electrical engineers who
worked on our bizarre equipment in the human factors lab were fond of
saying that humans are "A/C coupled." (No, it doesn't
mean that. Get your mind out of the gutter.) It means that people
perceive things more readily (or at all) when they change, rather than
when they are constant.
Our eyes are constantly making small jerky movements called
saccades. For many years, nobody understood why saccadic movement
existed. An enterprising researcher built a viewing apparatus that
compensated for saccadic movements. This had the effect of stabilizing
images on the retina. Want to guess what happened to those images? Yep,
they disappeared. People just didn't see them anymore.
This is all part of a common effect called habituation. If a
perceptual stimulus is constant, after a while, we just don't
perceive it anymore. Do you feel your wedding ring on your finger? Do
you feel your belt? OK, bad example. This also applies to more complex,
real-world occurrences. Does $2.50 per gallon seem expensive anymore?
Yeah, it's big, but you have to eat it in small bites.
Finally, let's briefly look at the dynamic range of human senses.
We can see things in rooms that are almost totally dark (and in which
alcohol might be sold). We can also see things in bright sunlight.
That's a difference in illumination of 0.1 lux to 100,000 lux--or a
dynamic range of one million to one. There are very few scientific
instruments that can come close to that dynamic range.
[ILLUSTRATION OMITTED]
How do we do that? Well, there's a trick. Our vision works in
only a portion of that range at any given time. That's why it takes
us a while to see things when we walk into a dark movie theater and to
readjust when we walk back outside. This phenomenon is called adaptation
and it works for every sense except hearing. We never adapt to loud
noise.
OK, you're all human factors people now. I'll cover the
secret handshake in a future column.
Michael Maddox, Ph.D., is a senior scientist for HumanCentric
Technologies. A certified human factors professional with 20 years of
experience, he specializes in human error reduction and risk analysis.
He can be reached at mmaddox@humancentrictech.com
COPYRIGHT 2008 Institute of Industrial Engineers,
Inc. (IIE) Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
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NOTE: All illustrations and photos have been removed from this article.