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Alpa Dhanani
Michael John Jones
Cardiff University
NOTES
(1.) This represents a random sample drawn from The T/rues 1000, a
listing of the top U.K. companies.
(2.) Unfortunately, there is some ambiguity in that it is not clear
from Lee's (1994) article exactly which material was classified as
voluntary and which was regulatory.
(3.) Davison and Skerratt (2007: D&S) report separate annual
report document data for the 35 companies that produce one annual report
document and the 65 companies that produce two documents (typically an
annual report and an annual review). We report here the figures for the
pooled samples of 100 companies; these have been derived from the two
sets of results reported in D&S. Thus, for example, 35 "annual
report only" companies have a mean total page count of 90, whereas
the 65 "two document" companies have a mean of 103. This gives
a mean for the pooled sample of 98.3.
(4.) D&S classify regulatory materials as the following:
financial statements and notes, operating and financial reviews,
corporate governance disclosures, and corporate social responsibility
statements. However, it is not clear why the operating and financial
reviews and corporate social responsibility statements are classified as
regulatory because there were no mandatory requirements in relation to
these areas. The operating and financial review was, for companies
reporting in 2002, the subject of best practice guidance (Accounting
Standards Board, 1993).
(5.) A chairman's statement provides a personalized overview
of the company's performance during the past year. It covers
strategy, financial performance, and future prospects. The chief
executive's review is a natural complement to the chairman's
statement. The chief executive discusses (normally in some detail)
business or geographic segments. The operating and financial review
normally has two parts--sometimes consolidated, sometimes separate. The
operating review discusses a company's results, income, and
dividends, whereas the financial review covers capital structure and
treasury policy. The voluntary operating and financial review has
recently been supplanted by a mandatory business review, which is
similar but less detailed (for more details, see Jones, 2006).
(6.) The directors' report presents supportive material not
covered elsewhere in the report, such as changes in a company's
activities, proposed dividends, or charitable and/or political gifts.
The statement of directors' responsibilities spells out what the
directors must do to keep proper accounting records and comply with the
U.K. Companies Act. The remuneration report sets out details of the
directors' pay and compensation packages. Finally, the corporate
governance report covers items such as risk management, treasury
management, internal control, going concerns, and auditors (for more
detail, see Jones, 2(X)6).
(7.) In certain special circumstances, as identified by D. Mather,
Mather, and Ramsay (2005), the researchers used discretion. Examples
include where the values of a or h were close to zero, actual data were
undisclosed, or the columns were very small.
(8.) See Note 4.
(9.) In actual fact, this legislation failed to arrive.
(10.) Except for the auditors" report in 1989.
(11.) The key financial variable graphs were treated as four
separate topics.
(12.) Graphs with data for more than 5 years were omitted from the
analysis because they represented a small proportion of the total graphs
and thus resulted in void [chi square] tests.
(13.) We currently have no explanation for this surprising result.
Table 1. A Summary of the Sample Characteristics
and Data Collected
Time period examined Current Study
Sample characteristics 2004 1989
Sample population FTSE 500 FTSE 500
Number of companies 94 240
Data collected
Change in the structure and
form of annual reports
Page count * *
Change in general report * *
structure and form
Design features * *
Further analysis of nonlinancial * *
accounting information
Changes in the usage of
graphs in annual reports
Graph usage *
Analysis of graphs by topic *
Type of graphs for key *
financial variables
Relationship between graph *
usage and corporate performance
Length of time series graphed: *
Key financial variables
Relationship between length *
of time series graphs and
corporate performance
Incidence of materially *
discrepant graphs
Frequency of distribution of *
graph discrepancy index scores
Cause of materially discrepant *
key financial variable graphs
Beattie and
Jones
Time period examined (1992a, 1992b)
Sample characteristics 1989
Sample population FTSE 500
Number of companies 240
Data collected
Change in the structure and
form of annual reports
Page count
Change in general report
structure and form
Design features
Further analysis of nonlinancial
accounting information
Changes in the usage of
graphs in annual reports
Graph usage *
Analysis of graphs by topic *
Type of graphs for key *
financial variables
Relationship between graph *
usage and corporate performance
Length of time series graphed: *
Key financial variables
Relationship between length
of time series graphs and
corporate performance
Incidence of materially *
discrepant graphs
Frequency of distribution of *
graph discrepancy index scores
Cause of materially discrepant *
key financial variable graphs
Time period examined Lee (1994)
Sample characteristics 1965, 1978, 1988
Sample population Top U.K. firms
Number of companies 25
Data collected
Change in the structure and
form of annual reports
Page count *
Change in general report *
structure and form
Design features *
Further analysis of nonlinancial
accounting information
Changes in the usage of
graphs in annual reports
Graph usage
Analysis of graphs by topic
Type of graphs for key
financial variables
Relationship between graph
usage and corporate performance
Length of time series graphed:
Key financial variables
Relationship between length
of time series graphs and
corporate performance
Incidence of materially
discrepant graphs
Frequency of distribution of
graph discrepancy index scores
Cause of materially discrepant
key financial variable graphs
Note: FTSE = Financial Times and London Stock Exchange. The
table details the data collected in the present study for the
two sample periods and compares the data to that in Lee (1994)
and Beattie and Jones (1992a, 1992b).
Table 2. Changes in the Structure and Form of Annual Reports:
1965 to 2004
Present Study
Full Sample
Panel A
2004 1989
M SD M SD
N 94 240
Section I: Change in annual
report page count--
Main elements
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