Brunswick Corp. is closing its 200-employee Hatteras Yachts plant
in Swansboro, a year after local boosters gave it an award for creating
the jobs. But state officials say Brunswick, a Lake Forest, Ill.,
company with nearly $5.7 billion in revenue in 2007, will get more than
$4.5 million in state and local incentives for opening another plant
farther down the coast. "Regardless of what they do elsewhere,
it's going to be at our expense," says Jim Reichardt, director
of the Onslow County Economic Development Commission. "The whole
thing has been a shocker to us." Hatteras Yachts' headquarters
is in New Bern, about 30 miles away in Craven County, and
Brunswick's new plant, where hiring is under way, is in Navassa,
west of Wilmington in Brunswick County.
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Brunswick bought that plant in July from Rampage Yachts and pledged
to create 858 jobs by March 2011, says Deborah Barnes, a spokeswoman for
the N.C. Department of Commerce. If it does, it will collect $4.36
million from the state's Job Development Investment Grant fund,
$200,000 from Brunswick County and $25,000 each from North
Carolina's Southeast, the partnership that promotes the region, and
local recruiters. Eliminating the 200 jobs in Swansboro won't count
against it, Barnes says. "The grant was to build a different line
of boats. Hatteras was never mentioned in it. It's the same company
but different jobs." The Navassa plant will build yachts sold under
the Bayliner, Maxum and Meridian brands.
In Swansboro, where a booster group called The Committee of 100
praised Hatteras Yachts last year for creating and keeping jobs there,
critics say Brunswick should be rewarded only for net job creation,
subtracting the 200 jobs eliminated there from those it will create in
Navassa. Brunswick, they contend, has left Swansboro with another
problem--credibility. The Hatteras Yacht plant was built by Chris-Craft
in the early 1990s. It ran into rough financial waters and was sold to
Tiara Yachts. That company also struggled and sold the
165,000-square-foot building to Brunswick's Hatteras division in
September 2005. "I'm afraid," Reichardt says,
"anybody else is going to be a little gun-shy if we try to get
another boat builder in there."
Maybe not. Brunswick spokesman Dan Kubera says the company
hasn't sold the Swansboro plant and might not. It eliminated the
jobs and moved production to New Bern but could still find other uses
for it. Besides, he adds, this was a business decision, not a reflection
on Swansboro or the workers there.
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