Golf is a difficult game to play well, so why should anyone think
that ranking golf courses is easy? Well, to sum it up: It's not.
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Just as the way you like your steak grilled is a personal
preference, so is one's taste in golf courses. That's why,
when I'm reviewing the annual ballots submitted by members of the
North Carolina Golf Panel, I don't blink when one panelist ranks a
particular course, say, fourth in the state while another judges it
44th. Beauty is in the eye of the beholder.
When the Golf Panel was founded in 1995 by public-relations
executive Bill Hensley, the intent was to garner worthy attention for
the best courses in a state chock-full of them. What is now a list of
the top 100 courses in the state began as the top 50. If we expanded the
rankings again, no one would object.
There are more than 500 golf courses in North Carolina, and I
believe half of them would be worthy of ranking in the top 100 in all
but a handful of states. Golfers in North Carolina are that blessed. And
those of us who rank courses are that cursed. Course construction, after
peaking nearly a decade ago, has leveled, but the new designs typically
are outstanding.
That brings consequences, of course, for the other courses on the
ranking. The top-25 polls in college football and basketball can change
dramatically each year because the teams change--either players turn pro
or exhaust their eligibility. That's not true of golf courses.
They're going to stick around, often in much the same condition as
the year before. New courses--or major renovations to old
layouts--generate the changes.
In 2007, panelists played two new courses (Bright's Creek and
Leopard's Chase), two that had undergone extensive renovations
(Cape Fear Country Club and Cardinal Golf & Country Club) and three
where the group previously had limited exposure (the North Course at
Forest Creek Golf Club, the Cliffs at Walnut Cove and Willow Creek
Country Club). Panelists left all with favorable impressions.
Ours is not an exact science and never will be. There are a handful
of golf-course ratings panels worldwide, and each uses rankings
criteria. Since the North Carolina Golf Panel's inception, our top
100 has been determined by averaging vote totals, with one stipulation:
Our approximately 150 panelists statewide could vote only for courses
they had played. While we won't change that requirement, we are
evaluating how we rank courses, and we hope to have a new system in
place later this year.
In the meantime, I hope you enjoy the stories and course rankings
on the pages that follow. And if you have a steak to toss on the grill
for me, I'd like it medium rare.
Kevin Brafford is president of the North Carolina Golf Panel.
Drive to Succeed
The image from last May is everlasting. After holing his final putt
to win the fifth Wachovia Championship, Tiger Woods pulled his golf ball
from the cup, turned and flung it into the crowd along the 18th fairway
at Quail Hollow Club.
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The moment said many things. It was a glimpse into the emotional
intensity of the world's best golfer, who had seemed in command of
the tournament midway through the final round but faltered, giving his
opponents a chance to win. Woods' relief after wrestling with the
closing holes at Quail Hollow reinforced the idea that few PGA Tour
events are set on a stage as compelling as that of the Wachovia
Championship, which will tee off for the sixth time May 1.
Woods triumphed against a playing field that included 28 of the
world's top 30 players--the strongest to play a so-called
"regular" tour event since the world golf rankings began two
decades earlier. After his two-shot victory over tour veteran Steve
Stricker, Woods said, "Over the course of my career, I've won
a few tournaments here and there, and it's been nice. This one,
considering the field and the golf course and the conditions, I am
ecstatic to have won."
How did the Wachovia Championship come so far so fast? In large
part it was because the people behind the tournament made it happen. The
creators of the Wachovia Championship--including Wachovia Corp. CEO Ken
Thompson, Quail Hollow Club President Johnny Harris and retired Wachovia
executive Mac Everett were intent on creating a tournament that
transcended most PGA Tour events. They wanted the look and feel of a
major championship in Charlotte each May.
That's what they've created. "This tournament is a
really important event on our tour because we use this as our model when
we talk to other tournament directors and other sponsors about what to
do to improve the quality of tournaments," Phil Mickelson said last
year. "Everything they've done is the right way."
There was no secret formula. Instead, the success of the Wachovia
Championship can be found in themes familiar to other successful
enterprises--a commitment to quality, an emphasis on details,
exceptional leadership, a willingness to listen and spend money and a
sense of purpose. The result is a must-play tournament for the top
players on the PGA Tour and a big week on the Carolinas sports calendar.
"It has become an event, not just a golf tournament," Wachovia
Championship Executive Director Kym Hougham says.
When the Kemper Open left Quail Hollow in 1979, the PGA Tour
disappeared from Charlotte. Arnold Palmer, a Quail Hollow member,
attempted to fill the void by creating a seniors event that predated the
creation of the Champions Tour. It was fun, popular and allowed the city
to stay in touch with many of the players who had been so popular at the
Kemper. But it wasn't the big tour. It didn't have sizzle.
To get big-time golf back, two problems had to be overcome. The PGA
Tour didn't have a spot on its schedule for Charlotte, and the
Queen City didn't have a title sponsor. "We always thought
Charlotte deserved to have the best players coming here," Harris
says.
He refused to surrender the dream of bringing the PGA Tour back to
the club his father founded. Over the course of several years, Harris
and Quail Hollow hired renowned course designer Tom Fazio of
Hendersonville to rework the layout. It was transformed from a nice
course for members into 18 holes capable of hosting--and
challenging--the game's best players.
That was a critical piece of the puzzle. Without a suitable venue,
there was no reason for Charlotte to petition the PGA Tour for a
tournament. When Fazio turned his attention to Quail Hollow, the result
was dynamic. "Tom always felt strongly he could create something
the members would like and also create a course that went from one the
pros didn't like to one they loved," Harris says.
When Thompson approached PGA Tour commissioner Tim Finchem about
creating an event in Charlotte with Wachovia as the sponsor, the time
was right. The Tour was looking for another high-profile sponsor, it
liked the idea of returning to Charlotte, and Quail Hollow was the ideal
venue. The deal was made and, in the process, the Charlotte sports scene
and the PGA Tour were transformed. "We had no interest in being
anything other than the best stop on the tour," Harris says.
Nevertheless, both Thompson and Harris have said the event's
stature and overall success surprised them. They both had big dreams but
hadn't anticipated everything happening so quickly.
In all the talk about the success of the Wachovia Championship, one
important element often has been overlooked--the date. During
negotiations with the tour, organizers insisted they didn't want
the event to immediately follow the Masters, even by two weeks.
Greensboro's tour stop had struggled mightily in that spot, so it
was important that the Wachovia Championship avoid it.
It got a date in early May, but that was no guarantee of success.
When the Wachovia Championship was born, the early part of May was
considered a dead zone on the tour schedule, a time when many of the top
players took a break. "When we got the date, it wasn't a great
date," Hougham says. But the Wachovia Championship made it into a
great date, so great in fact that with The Players Championship
following immediately after the Charlotte stop, many consider it the
strongest one-two punch on the Tour schedule.
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Initially, the success of the Wachovia Championship was attributed
to the sparkle that came with it. Each player was given a new Mercedes
to drive during tournament week. Wives were treated to trips to Biltmore
Estate in Asheville and Charleston, S.C. Lowe's Motor Speedway in
Concord was made available to players who might be interested in driving
a race car. It was meant to enhance the experience, but as the
tournament has grown, the focus has shifted away from amenities.
There are no more wives' trips or stock-car afternoons. As
Hougham likes to point out, he doesn't have a trip to Fenway Park
or dinner in the French Quarter to offer but hasn't needed it.
"Our experience is more about what happens on the grounds than off
the grounds."
One often-overlooked bit of brilliance was the creation of a
two-man Wednesday pro-am. Many tournaments put four amateurs with a pro
and create rounds that routinely run close to 5 1/2 hours, draining some
of the fun and making them a chore for players faced with getting
prepared for their real business. At the Wachovia, Wednesdays are
popular among the players. Tournament Chairman Everett summarizes the
approach by suggesting that the Wachovia Championship wants to say yes
to everything until it's forced to say no.
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COPYRIGHT 2008 Business North
Carolina Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
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