Perhaps the greatest attribute of the tournament is the people who
have brought it to life. The marriage of Wachovia, Quail Hollow and the
PGA Tour has worked well, with the groups enhancing each other. Thompson
and Wachovia Senior Vice President Dan Fleischman, along with many
others, found a good vehicle to market the bank. The tournament came
along just as First Union was completing its acquisition of Wachovia and
taking its name. The bank needed a way to push the new brand. What was
an unknown name in much of the country is now familiar to millions of
golf fans around the world, particularly after Woods' victory last
year.
In Harris, Everett and Hougham, the tournament has a threesome of
leaders who understand that great golf tournaments are about more than
72 holes of golf and selling beer to fans. They know that the best
tournaments have a style that separates them from the routine weekly
stops. The tournament organizers are fortunate to have a budget that
allows them not only to offer one of the largest purses on the tour
schedule but also to spend what they feel is necessary to enhance the
championship, whether it's adding a spectator bridge on the 18th
hole, reworking the traffic pattern behind the practice range or making
sure the barbecue sold on the course is just right.
Everett, a good player who retired from the bank in 2004, has done
a good job managing the constituencies involved in the event. Hougham,
previously director of the John Deere Classic in Moline, Ill., is well
respected within the industry and has the confidence of tour players who
rely on him and his staff before and during their stay in Charlotte.
Tony Schuster, who directs the construction of the small city that comes
to life during the tournament, is good enough to have caught the eye of
a titan. When Woods hosted the AT & T National in Washington, D.C.,
for the first time last summer, he asked Schuster to duplicate his
Wachovia Championship role.
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One of the most telling signs of the good feeling surrounding the
tournament is that not a single significant member of the organization
has left in five years. "We don't change," Harris says.
"There will be a point when we'll have some transition, but we
haven't yet, and that gives us huge strength."
Attention to detail is one of the tournament's greatest
attributes. If you want coffee, you can get Starbucks. If you want
something other than a hot dog, you can get a freshly made crepe. Walk
around Quail Hollow during tournament week, and you won't be
assaulted by advertising and signs. Everything is understated. There are
no gimmicky giveaways.
During every tournament week, Harris, Everett and Hougham keep
notes on what can be improved. Sometimes they make the changes
overnight, sometimes the changes come the next year.
For example, they realized early on that sticking portable toilets
in the woods wasn't good enough. Now they have flooring under and
pine straw around them so fans won't have to tromp through mud. Nor
does the Wachovia Championship just dump its garbage. It separates waste
for recycling. "We're always asking, 'Can we do anything
better than we did the year before?'" Hougham says.
There will be noticeable changes this year. On the course, a large
tree was taken down in the corner of the par-4 eighth fairway, likely
altering the players' strategy. The 17th green, a controversial
putting surface among the players, was softened in a couple of spots.
Behind the 18th green, a massive new pool/solarium complex has been
built, where guests can mingle and get a view of the final hole. The
building was made possible, Harris says, by the decision to extend the
Wachovia Championship through 2014.
[ILLUSTRATION OMITTED]
Harris acknowledges some Quail Hollow members would prefer the
tournament go someplace else but says an overwhelming majority like
hosting the event. A survey found that about 85% support having the
tournament, he says.
The tournament's success has not gone unnoticed.
Representatives of the PGA of America and the United States Golf
Association have indicated interest in holding a major event at Quail
Hollow, possibly a PGA Championship or Ryder Cup, an all-star event that
pits the U.S. against Europe every other year. PGA Championship sites
are set through 2013. Ryder Cup sites are planned though 2016.
"We'd expect at some point in the future to have an
opportunity to host other events," Harris says. That would be
another compliment for the Wachovia Championship and Quail Hollow.
By Ron Green Jr.
Best Par-4s
MOUNTAINS
1. Linville Golf Club, 3rd
[ILLUSTRATION OMITTED]
2. Grandfather Golf and Country Club, 18th, Linville
3. Elk River Club, 14th, Banner Elk
4. Bright's Creek Golf Club, 11th, Mill Spring
5. Elk River Club, 17th, Banner Elk
CHARLOTTE METRO
1. Quail Hollow Club, 18th, Charlotte
2. Charlotte Country Club, 10th, Charlotte
3. The Club at Longview, 18th, Weddington
4. Quail Hollow Club, 16th, Charlotte
5. Charlotte Country Club, 6th, Charlotte
PIEDMONT TRIAD
1. Old North State Club, 16th, New London
2. Rock Barn Golf & Spa (Jones), 11th, Conover
3. Old North State Club, 9th, New London
4. Old Town Club, 9th, Winston-Salem
5. Rock Barn Golf & Spa (Jones), 6th, Conover
TRIANGLE
1. Treyburn Country Club, 18th, Durham
2. Raleigh Country Club, 18th (pictured above)
3. Duke University Golf Club, 18th, Durham
4. Finley Golf Course, 15th, Chapel Hill
5. MacGregor Downs Country Club, 18th, Cary
SANDHILLS
1. Pinehurst No. 2, 5th, Pinehurst
2. Pine Needles Lodge and Golf Club, 18th, Southern Pines
3. The Country Club of North Carolina (Dogwood), 14th, Pinehurst
4. Pinehurst No. 2, 18th, Pinehurst
5. Pinehurst No. 8, 18th, Pinehurst
EASTERN
1. River Landing (River), 18th, Wallace
2. River Landing (Landing), 9th, Wallace
3. Wilson Country Club, 18th
4. Benvenue Country Club, 7th, Rocky Mount
5. Walnut Creek Country Club, 16th, Goldsboro
COASTAL
1. Cape Fear Country Club, 4th, Wilmington
2. Eagle Point Golf Club, 9th, Wilmington
3. Tiger's Eye Golf Links, 9th, Sunset Beach
4. Leopard's Chase, 18th, Sunset Beach
5. Porter's Neck Country Club, 18th, Wilmington
Best Practice Facilities
MOUNTAINS
1. Elk River Club, Banner Elk
[ILLUSTRATION OMITTED]
2. The Cliffs at Walnut Cove, Arden
3. Bright's Creek Golf Club, Mill Spring
4. Linville Ridge Golf Course
5. Biltmore Forest CC, Asheville
CHARLOTTE METRO
1. Charlotte Country Club
2. Quail Hollow Club, Charlotte
3. The Golf Club at Ballantyne Resort, Charlotte
4. The Club at Longview, Weddington
5. River Run Country Club, Davidson
PIEDMONT TRIAD
1. Grandover Resort & Conference Center, Greensboro
2. Rock Barn Golf & Spa, Conover
3. Old North State Club, New London
4. Cardinal Golf & Country Club, Greensboro
5. Forest Oaks Country Club, Greensboro
TRIANGLE
1. Raleigh Country Club
2. Duke University Golf Club, Durham
3. Finley Golf Course, Chapel Hill
4. Governors Club, Chapel Hill
5. TPC at Wakefield Plantation, Raleigh
SANDHILLS
1. Pinehurst Resort, Maniac Hill, Pinehurst
2. Pine Needles Lodge & Golf Club, Southern Pines (pictured
above)
3. Forest Creek Golf Club, Pinehurst
4. The Country Club of North Carolina, Pinehurst
5. Pinehurst No. 8, Pinehurst
EASTERN
1. River Landing, Wallace
2. Keith Hills Country Club, Buies Creek
3. Walnut Creek Country Club, Goldsboro
4. Wilson Country Club
5. Bradford Creek Golf Course, Greenville
COASTAL
1. Eagle Point Golf Club, Wilmington
2. Country Club of Landfall, Wilmington
3. St. James Plantation, Southport
4. Ocean Ridge Plantation, Sunset Beach
5. Cape Fear Country Club, Wilmington
Hidden Gems
MOUNTAINS
1. Maggie Valley Club, Maggie Valley (pictured above)
[ILLUSTRATION OMITTED]
2. Jefferson Landing Golf Course, Jefferson
3. Mount Mitchell Golf Club, Burnsville
4. Boone Golf Club
5. High Meadows Golf and Country Club, Roaring Gap
CHARLOTTE METRO
1. Rolling Hills Country Club, Monroe
2. Birkdale Golf Club, Huntersville
3. NorthStone Country Club, Huntersville
4. Skybrook Golf Club, Huntersville
5. Cedarwood Country Club, Charlotte
PIEDMONT TRIAD
1. Pinewood Country Club, Asheboro
2. Bryan Park Golf and Conference Center (Players), Browns Summit
3. Country Club of Salisbury
4. Oak Valley Golf Club, Advance
5. Greensboro Country Club (Farm)
TRIANGLE
1. The Neuse Golf Club, Clayton
2. The Preserve at Jordan Lake, Pittsboro
3. Eagle Ridge Golf Club, Raleigh
4. Crooked Creek Golf Club, Fuquay-Varina
5. Devil's Ridge Golf Club, Holly Springs
SANDHILLS
1. Southern Pines Country Club (Elks)
2. Talamore Golf Club, Southern Pines
3. Carolina Trace Country Club (Lake), Sanford
4. Pinehurst No. 1, Pinehurst
5. Seven Lakes Country Club
EASTERN / COASTAL
1. Wilmington Municipal Golf Course
2. Currituck Club, Corolla
3. Farmstead Golf Links, Calabash
4. Oyster Bay Golf Links, Sunset Beach
4. Sea Trail Resort & Golf Links (Maples), Sunset Beach
5. Oak Island Golf Club, Caswell Beach
Best by Region
MOUNTAINS
COPYRIGHT 2008 Business North
Carolina Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.