Bulk text messaging is available.(Business Briefs)

thedatabank, inc., a database, fundraising and marketing technology provider for nonprofits, released a new bulk text messaging feature for nonprofit, advocacy and political organizations.

It is part of an integrated nonprofit customer relationship management (CRM) system. A 160-character message can be sent to any subgroup of people in the database, as long as they have opted in and indicated their mobile service provider, according to the company. When they reply, messages are forwarded to an email address the client designates.

The online opt-in form collects the mobile phone number and provider, explains how to unsubscribe if desired, and reminds participants that they are responsible for any charges from their mobile service provider.

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