LIONSGATE(R) (NYSE:LGF) an independent filmed entertainment studio,
has entered into an exclusive multi-year agreement with leading Spanish
language and urban/specialty company Xenon Pictures. The announcement
was made by Lionsgate president and co-COO Steve Beeks and Xenon
Pictures' founder, president and CEO Leigh Savidge.
Under the agreement, Lionsgate will distribute more than 300 DVD
titles from Xenon and the labels it operates in the United States,
including Spanish-language market leader Televisa Home Entertainment, as
well as a number of theatrical features in the Xenon pipeline, including
the Australian hit comedy Kenny, which opens in U.S. theatres this
spring.
Xenon will continue to produce, acquire, and market its unique
blend of product, with Lionsgate providing the sales and replenishment
muscle. The new deal replaces the one that Xenon had with Universal
Music's Vivendi Visual Entertainment division. Forty-four titles
will remain with Vivendi until January 1, 2009. Xenon previously
self-distributed its product for 18 years.
"We have been very impressed with Lionsgate's thoughtful
and thorough approach to the home entertainment space in recent years,
as well as with the professionalism of their sales force," said
Savidge. "They truly understand what it is that we do, and their
marketing and distribution prowess makes Lionsgate an ideal fit for our
product."
"Xenon is an exciting addition to our growing library of
Spanish-language titles," said Beeks. "The Xenon library
builds upon a Spanish-language foundation established with our
acquisition of other libraries and formation of other distribution
agreements with a strong Spanish-language component. The partnership
with Xenon extends both our Spanish-language and urban lines of
business, two very important growth markets for Lionsgate."
Xenon has already successfully released a select group of titles
through Lionsgate, including Snoop Dogg's Hood of Horror.
"We were very impressed with the collaborative approach that
Lionsgate took with Hood of Horror," said Kristi Alires,
Xenon's vice president of Marketing. "They understood our
marketing approach and translated it into impressive retail
placement."
The deal was negotiated by Xenon's EVP/COO Stephen A. Housden
and its CFO Kent Little, with Lionsgate EVP Business & Legal Affairs
Wendy Jaffe negotiating for Lionsgate under Beeks' direction.
Founded in 1986, Xenon Pictures, Inc. is recognized in the industry
for developing the nation's first label for independent black
cinema. In developing this market niche, the company acquired and
produced a wide spectrum of content, including the work of 1970's
masters Melvin Van Peebles (Sweet Sweetback's Baadasssss Song) and
Rudy Ray Moore (Dolemite); definitive biographies on Rosa Parks, Dr.
Martin Luther King Jr. and Mahalia Jackson; films featuring hip hop
stars like Snoop Dogg, Tupac and Dr. Dre, and contemporary films from
directors such as Tim Story (Barbershop).
In August of 2002, Xenon signed a landmark deal with Mexican media
powerhouse Grupo Televisa to develop and be the exclusive distributor
for its domestic video brand, Televisa Home Entertainment. Working with
a wide range of dynamic programming, such as classic television series,
top-rated telenovelas, documentaries on major Latin stars, and
theatrical features, Xenon has positioned Televisa to be the dominant
brand in the Latin/Spanish-language genre. Most recently, Xenon
theatrically released the acclaimed Mexican film 7 Dias, the story of a
young man's quest to bring world-renowned rock band U2 to his home
town. The title is currently available on DVD.
Apart from its activities in the black audience and Latin/Spanish
genres, Xenon is committed to the acquisition of independent films,
documentaries and television content that will provoke, excite and
inspire audiences. The company's next theatrical release -- also
under the Xenon Pictures banner -- is Kenny which, according to the
Sunday Times, is "the best Australian comedy ... ever."
For more information, call 310/451-5510 or visit
http://www.xenonpictures.com.
Lionsgate is the leading independent filmed entertainment studio
and is a premier producer and distributor of motion pictures, television
programming, home entertainment, family entertainment, video-on-demand
and digitally-delivered content. Its prestigious and prolific library of
nearly 12,000 motion picture titles and television episodes is a
valuable source of stable, recurring revenue and a foundation for the
growth of the company's core businesses. The Lionsgate brand name
is synonymous with original, daring, quality entertainment in markets
around the globe.
For more information, visit http://www.lionsgate.com or call
212/386-6885.
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