THAILAND'S TRUE SELECTS NICE SMARTCENTER FOR VOIP.

NICE Systems Ltd. (NASDAQ:NICE), Israel, a global provider of advanced solutions that enable organizations to extract Insight from Interactions to drive performance, has announced that Thailand's leading and only fully-integrated telecommunications service provider, TRUE Corporation has selected NICE SmartCenter for its VoIP contact centers. NICE Perform and the NICE workforce management solutions will replace competing systems being used today. TRUE selected NICE SmartCenter to leverage the synergies of the NICE solutions, to improve customer service, dispute resolution capabilities, and operational efficiency.

TRUE Corporation is Thailand's leading and only fully-integrated provider of telecommunications services, with more than 10,000 employees, and operates five core businesses, including: mobile, business, online business, pay-TV, digital commerce, and digital content. TRUE's contact centers handle over 8 million annual customer calls covering topics such as account information inquiries, telephony needs, and technical support requests.

With NICE SmartCenter TRUE will be able to leverage the synergies of the NICE solutions for liability recording and workforce management to better link its customer interactions with its planning and management processes. The NICE solution for 100% interactions capture of inbound and outbound calls will enable TRUE to efficiently handle and manage information archives regarding topics such as billing, payments, collections, and telesales. The NICE solution for workforce management will help TRUE efficiently manage and optimize scheduling of agents.

"We are pleased that Thailand's leading telecommunications services company has selected our comprehensive solution for improving contact center performance at the agent, operational, and enterprise levels," said Doron Ben-Sira, president, NICE APAC. "This reflects a trend we are seeing gaining more and more momentum around the world - of companies across a variety of verticals turning to NICE to replace competing systems - and help them achieve their strategic and operational goals."

About TRUE

True Corporation Public Company Limited is Thailand's only fully-integrated communications service provider, and leader in solutions for convergence lifestyles. True provides consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs. True is the largest wireline service provider in Bangkok, the largest broadband provider in the country and a major player in the wireless, cellular and Internet markets. Principal subsidiary companies in the True Group include True Visions, Thailand's dominant pay television operator, and True Move, a major mobile phone service provider. True gives consumers the freedom to live different lifestyles, by providing them with the power to communicate, access knowledge, information and entertainment, as well as carry out online activities whenever, wherever, and how they like under five product and service categories: TrueMove, TrueOnline, TrueVisions, TrueMoney, and TrueLife. For more information, visit http://www.truecorp.co.th.

About NICE Systems

NICE Systems (NASDAQ:NICE) is the leading provider of Insight from Interactions solutions and value-added services, powered by the convergence of advanced analytics of unstructured multimedia content and transactional data - from telephony, web, email, radio, video, and other data sources. NICE's solutions address the needs of the enterprise and security markets, enabling organizations to operate in an insightful and proactive manner, and take immediate action to improve business and operational performance and ensure safety and security. NICE has over 24,000 customers in 100 countries, including over 85 of the Fortune 100 companies.

For more information, visit http://www.nice.com or call 877/245-7448.