Motorola, Inc. (NYSE:MOT) has announced the signing of a commercial
contract with Shanghai Branch Company of China Unicom Co., Ltd.
(Shanghai Unicom), for building the first comprehensive Value-Added
Service Platform (VASP) for Shanghai Unicom using Motorola's GAMA
(Global Applications Management Architecture) Service Delivery Platform
(SDP). This cooperation, which marks Motorola's entrance into the
region's service provider data applications management market, aims
to strengthen the telecommunications service provider's service
creation, delivery and management capabilities for mobile data
applications.
GAMA is a major element of Motorola's comprehensive set of
offerings for the service delivery solutions space. With Motorola's
GAMA service enabling solution, Shanghai Unicom's VASP will
simplify the current integration and future delivery of data
applications through combination services, automated governance, value
chain management and consistent user identity. End-user experience will
be enhanced through single sign-on across all data services, and with
the fast roll out of a wide range of value-added services and
applications by leveraging existing service capabilities (messaging,
location, browsing and push services, etc.).
As part of the contract, Motorola will provide servers, network
equipment and GAMA software customized for Shanghai Unicom. Motorola
Global Services professionals will support the modification of its
legacy systems such as content downloading system, WAP and LBS (Location
Based Service) platforms and the integration of VASP with Shanghai
Unicom's existing network environment and its BSS (Business Support
Systems).
"As a comprehensive services delivery and management platform,
GAMA allows Shanghai Unicom to launch new services over their existing
devices and network which can then be easily adapted for future
upgrades," said T.K. Ng, general manager of Motorola Global
Services, Motorola China Home & Networks Mobility, "We are
honored to provide GAMA to Shanghai Unicom. This contract reinforces
Motorola's leading position in China market."
"Shanghai Unicom is committed to providing innovative and
personalized end-user multimedia services to our customers and ensuring
the use of cutting- edge technology and service delivery
solutions," said Mr. Zhao Le, general manager of Shanghai Unicom,
"We are pleased to have a strong solution provider like Motorola
behind us as we roll out new applications for our customers. With
Motorola's support, we are confident that we will meet our
customers' expectations."
Motorola's GAMA is an end-to-end solution designed to deliver
consistent service delivery and management environment simplifying
deployment, minimizing customer's integration requirements, and
maximizing the value of customer's assets. It enables service
providers such as Shanghai Unicom to deliver compelling value-added
services and personalized content to subscribers with great agility and
flexibility. Motorola GAMA is part of Motorola's Service Delivery
Platform solutions for service providers. For more information, visit
http://www.motorola.com/sdp.
About Motorola
Motorola is known around the world for innovation in
communications. The company develops technologies, products and services
that make mobile experiences possible. Our portfolio includes
communications infrastructure, enterprise mobility solutions, digital
set-tops, cable modems, mobile devices and Bluetooth accessories.
Motorola is committed to delivering next generation communication
solutions to people, businesses and governments. A Fortune 100 company
with global presence and impact, Motorola had sales of US $36.6 billion
in 2007.
For more information, visit: http://www.motorola.com.
About Shanghai Unicom
Shanghai Branch Company of China Unicom Co., Ltd. (abbreviated as
Shanghai Unicom) is the subsidiary entity of China Unicom Co., Ltd. in
Shanghai Municipality. At present, Shanghai Unicom has established GSM,
CDMA mobile telecom network and data telecom network, long-distance
telephone network and internet network. Besides above basic voice
business, Shanghai Unicom has also provided a series of mobile and data
value-adding services.
For more information, visit: http://www.sh.chinaunicom.com.
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