When heart isn't enough: the Albuquerque Tribune
took names and kicked up the dust, but still couldn't
survive.
by Davis, Tony
The obits were predictable when the Albuquerque Tribune crashed on
February 23, age 86. A paper whose 1993 revelations of Cold War-era
plutonium experiments on people won a Pulitzer Prize for national
reporting, the Trib was one of the last of its kind, where writers spent
as much time plotting crusades as they did pondering leads. It joined
the Cleveland Press, Philadelphia Bulletin and 20 other major afternoon
dailies that have landed in the dustbin since 1980. The Trib's
decline was the stuff of Greek tragedy, a paper that basked in the
limelight of well over a dozen big national awards while circulation
plummeted from 45,000 in 1985 to less than 10,000 at the end.
But the first thought to fly through my mind that day was not of
Pulitzers or circulation swoons. It was a simple management philosophy
that carried power far beyond its words: Hire the best people you can
and let them do their jobs.
The brainchild of our editor Tim Gallagher, this mantra sounds like
a cliche, but it made the Tribune a laboratory for innovation. One
former Trib reporter, John Hill, said he was impressed "by how much
they let the inmates run the asylum." Another, Pulitzer-winner
Eileen Welsome, likened the atmosphere to anarchy.
Sounds a bit much, but think about it. You're a crusader,
wishing to bust heads and take prisoners, or you're intrigued by a
quirky tale that nobody has told. What's the first thing you need?
Not a fat salary or big staff, but an editor who will tell you to take a
couple of weeks or months and don't come back without the story.
Even in the best of times in the newspaper business, such editors were
rare. But we had them.
Today, attitudes like Gallagher's are seen as an anachronism
in what's left of our business. Editors can't afford not to
micromanage. They operate from fear: of continued circulation declines
and ad losses to the Web, of offending readers or giving them more than
they can handle.
Scripps Howard's Tribune wrestled with these demons, but
seldom succumbed to fear. The fearful ones were the powerful officials
and institutions we took on: the U.S. Department of Energy, which
controlled one of every nine New Mexico jobs; the mining industry; the
state's largest utility; the Legislature; the liquor industry; the
Catholic Church; the cattle industry; three Albuquerque mayors; and two
governors.
Look at what one paper did during my eight years and eight months
with a staff of 60:
* A five-part series probing Navajo alcoholism, a problem long
swept under the rug by tribal leadership.
* Another series exposing the commercialization of wildlife,
including illegal hunting of elk and selling their horns to China for
use as an aphrodisiac.
* A third project showing that the court system was mismanaging
enforcement of drunken-driving laws and failing to keep proper records.
The paper unearthed a case of a man arrested, convicted and rearrested
for DWI 25 times.
* A yearlong expose of conflict of interest in the Legislature,
complete with an early effort at computer-assisted reporting.
* Revelations that the county assessor had given massive breaks in
appraised land values to his campaign finance chief.
* My report in an eight-page section of how public lands ranchers,
loggers and their allies in Catron County were using threats of violence
to intimidate federal officials trying to rein in overgrazing and over
cutting.
* Finally, Welsome's tale of how the federal government
injected 18 people with plutonium after World War II. Her three-day
series led to a broader federal investigation revealing that similar
experiments had been conducted involving radium and other radioactive
substances. It took six years off and on for the feisty Welsome to
produce that work. It exuded passion and force available from no more
than a handful of other pieces of American journalism in the past
quarter-century (see "Radiation Redux," March 1994). Two years
after it was published, then-President Clinton apologized to the
families of thousands of persons on whom the feds had performed
experiments.
Most of these projects won prestigious honors: the Selden Ring
Award for investigative reporting, two George Polk Awards, the IRE
Award, the National Headliners Award (three times), the Roy W. Howard
Award for public service reporting (four times), the Edward J. Meeman
Award for conservation writing and the Sigma Delta Chi public service
award.
Welsome and others who worked on these stories remember the Trib as
a place that hired eccentric, unorthodox types and made in-depth
journalism a high priority.
Consider reporter Dennis Domrzalski, a refugee from Chicago's
City News Bureau who brought the "Front Page" mentality with
him. When hired, he recalls, his superiors told him to "make
trouble, go out and dig up dirt." In 1991, he shadowed and mocked
14 county officials junketing to a convention in Maui during a
recession. "Before I left for Maui, I sat down in Tim
Gallagher's office and he told me, 'We want you to let people
know how ridiculous this is,'" the reporter recalls. "I
get goose bumps just thinking about that."
Dan Vukelich, who wrote the series on the Legislature and worked on
the DWI series, describes his employer of 15 years as a place where
editors acted like supervising adults, choosing the best ideas.
The man who took the editor's job at age 30 preached
"fire, aim, ready" when trying a new experiment. Gallagher was
a cockeyed optimist who used to respond to our repeated fretting about
the Trib's future with the nervous reassurance that he probably
would have been the last person to leave the Titanic. "The idea was
not to study every damn thing to death," Gallagher says.
My fondest memory of the free-form atmosphere came in 1994, as the
city editor's post lay vacant after a reorganization. Working on
the Catron County project, I spent the next few months virtually without
supervision, making 300-mile trip after trip down to Southwest New
Mexico to interview flag-burning ranchers, dig up damning federal
documents and walk rivers whose cottonwood and willow trees had been
ravaged by cattle.
It wasn't the first time the paper let me follow my instincts.
I was hired in 1987 to cover growth and development. Within eight
months, the savings and loan crisis had tanked the Sunbelt's real
estate economy, so I got free rein to spend almost a year probing the
world's first nuclear waste dump, 300 miles southeast of
Albuquerque near Carlsbad Caverns.
And it wasn't just conventional investigations that made the
Trib's reputation. Hill, now a state Capitol reporter at the
Sacramento Bee, wrote a series making the creation of a big new
subdivision a metaphor for the strains on public services brought on by
urban sprawl. "The kinds of stories I did at the Tribune, I've
never done before or after," Hill says.
The cost of this experimentation was that we missed, briefed or
buried the meat and potatoes: meetings, budget hearings and government
pronouncements. Gallagher dismissed such material as "agenda
journalism." We got away with it because we were in a joint
operating agreement-the country's first-with the more traditional
Albuquerque Journal, which had a staff of well over 100 and a
circulation more than three times ours. We sneered at them, citing
anecdotes like the day Domrzalski was finishing a lengthy probe of the
county assessor and walked into a meeting room where his competitor was
sitting through a budget hearing. "I felt like I was in
heaven," Domrzalski says.
The Trib cost itself with other lapses, like the time a consultant
persuaded the paper, pre-Gallagher, to junk the sports section. That
move lost us 6,000 subscribers, many of whom never returned after the
decision was reversed. Domrzalski, now a freelance writer in
Albuquerque, recalled in a recent blog what followed. The newsroom was
riven by constant reorganizations and shifting visions. "More and
softer feature stories, weeks and months in the making, were slapped
across the front page," Domrzalski wrote. "When real and
breaking local news occurred--news that rightly belonged on Page
One--and reporters tried to get the stories into the paper's Home
and Final editions, they were told it was impossible because the feature
story packages couldn't be broken up. We had become a paper that
wrote the news weeks in advance."
He exaggerated, but it's true that we tried every possible
experiment to win readers back: a daily in-depth news page; an arts tab
called "Wild Life" that was heavy on alt-rock; a
subscriber-only electronic edition that was a precursor to the Web; a
barrage of full-page graphics.
Nothing worked. Many of the heaviest hitters started preparing
resumes. Gallagher fled to a similar job at Scripps' morning
Ventura County Star in California in January 1995. I left 14 months
later.
Today, Welsome is writing books in Denver. Vukelich edits a golfing
magazine published in Albuquerque. Domrzalski is also doing contract
public relations work. Gallagher bailed on the business last year to
start a public relations consulting firm in Ventura.
When the paper died, it was a shadow of its former self, its staff
down to about 40, its mission spent, its morale in tatters and its
writers and editors having waited six months for Scripps to find a
buyer. Only then could the staffers collect well-deserved severance
packages and get on with their lives.
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