LaSalle Brands Corporation has entered into a public relations contract with New York City-based media group 144Media.

LaSalle Brands Corporation has entered into a public relations contract with New York City-based media group 144Media. LaSalle has issued 144Media $2,000,000 of its restricted common stock, at $0.75 per share, toward the first year of an ongoing advertising and marketing campaign to increase consumer awareness of the LaSalle Brand name as it relates to its products. LaSalle currently distributes its premium ice cream products to supermarkets and convenience stores in New York City. Initially the media will focus on further promotion of LaSalle's existing markets, and then expand into new markets in the surrounding areas. The campaign will continue with the promotion of LaSalle's successful retail stores as franchising is about to begin.