Diamond Sheffield undergoes buyout.
Diamond Sheffield Ltd. has just undergone a management buyout. The
Diamond brand of dispersions for inkjet inks has been bought by the two
executive directors, Pete Callahan and Sue Wright.
"It was our business idea from the beginning," said Ms.
Wright. "We have just brought it back home, re-polished, refinanced
and ready for business."
The change of ownership has been accompanied by a new name. The new
company is called Diamond Dispersions Ltd. "We had thought about
changing the name for a long time," Ms. Wright said. "While
Diamond is the recognized brand, the 'Sheffield' was getting a
bit parochial for an international company. The name was not really
descriptive; as we traveled outside the UK, people would constantly ask
what the 'Sheffield' meant?' So we decided to change the
name to Diamond Dispersions, which simply tells people about what we do.
We produce dispersions, and some of the best inkjet dispersions in the
world. We are still proud of where we come from. Sheffield is still our
base and we are proud of our heritage; we just thought that, like the
company, the name needed to move on.
"There will obviously be some changes; we are currently
redesigning our website and we are constantly adding new products to our
range," Ms. Wright added. "We are adding new equipment to
service the increase in product range but it is basically business as
usual; the brand is strong and we have developed a good reputation for
quality products at a competitive price. This year has seen a
significant increase in the sales of colors and our blacks are already
internationally recognized. Diamond is going from strength to
strength."
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