Lastly, it is worth mentioning that there are similarities between
the multiseed strategy derived above and the second-period price
discrimination analyzed previously. In both cases, the monopolist uses
these strategies in order to discriminate between farmers with low
self-production costs and those with high self-production costs. The
first type of farmer is willing to buy inbred line seed in the first
period at a higher price, but the second type is not. As observed
before, with no discriminatory device, the monopolist has to set a
reasonable inbred line price in order to benefit from both types of
farmers. The monopolist can partially solve this dilemma with the two
strategies studied above. With second-period price discrimination, the
farmer with high self-production costs is willing to buy inbred line
seed at a high price because he then also buys a discount on the
second-period price. With a multiseed strategy, each type of seed is
used in the first period to extract some surplus from each type of
farmer: the inbred line seed is sold to the first type of farmer,
whereas hybrid seed is sold to the second type. As a final point, note
that second-period price discrimination always increases surplus, but
the multiseed strategy can lead to a decrease in surplus.
Conclusion
By introducing nondurable crops, seed producers can reduce the
competition they face from farmers who self-produce. We analyze the
incentives for a monopolist to supply less durable seed, the welfare
implications of the introduction of nondurable goods, and how
inefficiency can be restored through the introduction of self-production
fees. In our setting, self-production is inefficient because the seed
producer has lower production costs than farmers.
We analyze pricing decisions and switching decisions in different
settings. We consider a monopoly model in which an inbred line seed
producer can decide to switch to hybrid seed. We show that hybrid seed
can be preferred to inbred line seed, even if it is less efficient, in
order to extract more surplus from farmers. The introduction of a
self-production fee allows efficiency to improve. We then consider
several extensions of our basic framework. First, we investigate what
happens when the monopolist cannot commit on future prices. Second, we
consider the case where the monopolist can price discriminate in the
second period between farmers who did or did not buy seed in the first
period. And lastly, we study the incentives for a monopolist to become a
multiseed producer.
Within a simple framework, we attempt to provide an explanation of
why producers may have incentives to reduce crop trait durability, even
though it is not efficient to do so. We show that the monopolist may
introduce a nondurable good for strategic purposes.
We thank Philippe Mareoul, Stephan Marette, GianCarlo Moschini and
two referees for useful comments. We also benefited from feedback during
seminar presentations in Grenoble, NFL seminar at Iowa State University
and at the AAEA 2005 meeting. All remaining errors are ours.
[Received March 14, 2006; accepted August 2, 2007.]
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(1) In genetic terms, inbred line seeds are homozygous.
Consequently, if an inbred line is self-pollinated, its offspring is
genetically homogeneous and identical to the parent inbred line. Hybrid
seeds are heterozygous and result (usually) from the cross of two
different inbred lines (Gallais 1990). Hybrid seed performance is
greater than that of either of the two inbred parental lines. When a
hybrid is self-pollinated, its offspring is heterogeneous, with an
average performance closer to that of one of the inbred parental lines,
and less than the original hybrid performance.
(2) L'accord CVO Recherche est inscrit dans la loi, Semences
et Progrrs 2005.
(3) In India, the hybrid wheat introduced by Maharashtra Hybrid
Seed spread to 25,000 ha in 2005 (Matuschke and Qaim 2006).
(4) Syngenta has introduced hybrid barley in England and France.
See http://www.newfarmcrops.co.uk/Winter%20barley/ Home.aspx for England
and http://www.orgeshybrides-boost.com for France.
(5) Usually, hybridization based on genetic mechanisms leads to
lower production costs. In the case of wheat, hybridization is based on
the use of a chemical compound that kills the pollen of the parent
female line. In barley, the male sterility of the female parent line is
based on a genetic mechanism.
(6) In practice, a fee of 0.5 Euro per ton is collected
systematically on harvest and reimbursed to the farmer if he buys the
seed or cultivates small areas.
(7) From 2001 to 2006, this fee has generated an average additional
profit of 6 million Euros for the wheat breeders, an increase of 20% in
their profit from the sale of seeds (Semence et Progres 2006).
(8) van Tongeren and Eaton (2004) and Kesan and Gallo (2005) also
address this issue in the context of developing countries.
(9) Kesan and Gallo (2005) analyze the impact of such a fee on the
incentive to invest in research, but not on the choice of type of seed.
(10) Formally, the model would lead to the same result if we
assumed that production costs are equal to zero for the producer and the
farmers, but the profit would be [[PI].sub.L] - [theta] after
self-production and [[PI].sub.L]. after buying the seed.
(11) The second-period price is set high enough (e.g., [P.sub.2L]
> [theta]) to induce farmers to self-produce seeds.
(12) This assumption simplifies the analysis without qualitatively
altering the results. It basically holds if the farmers'
comparative disadvantage in self-producing, as well as the heterogeneity
in self-production costs, are not "too high." Note that since
all farmers self-produce, any price [P.sub.2L] [greater than or equal
to] [[PI].sub.L] would implement the comer solution of the durable good
strategy.
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