More Resources

Endurance Fuel.

Nutraceuticals World • April, 2008 • NEW PRODUCTS

Twinlab, Grand Rapids, MI, has launched Endurance Fuel, a multi-stage powdered beverage that anticipates an athlete's needs before, during and after a race. The formulation contains antioxidants to protect muscles, and timed-release carbohydrates for continuous energy. Electrolytes replenish and aid in proper hydration, and beta-alanine improves endurance. Endurance Fuel has no fat or artificial colors and contains clinically tested ingredients in three distinct complexes. Stage One: Drinking before training hydrates the body and floods the system with Defense Complex, a fusion of clinically-tested antioxidants, which helps protect muscles during exercise; Stage Two: Designed to power the athlete through training, Endurance Blend contains several components--the four-stage carbohydrate mixture releases energy gradually over time, increasing endurance and stamina, while electrolytes help replenish essential nutrients. Beta-alanine, the endurance ingredient, was also added to raise the anaerobic threshold in athletes; Stage Three: Post-exercise recovery is addressed with Recovery Matrix, which contains whey to reduce protein lost during exercise, and casein, a protein that is absorbed over time and readily restores and grows resting muscle.


COPYRIGHT 2008 Rodman Publishing Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


Browse by Journal Name:
Today on Entrepreneur
Related Video

e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business
E-mail*:
Zip Code*: