Credit line gives global sales a
lift.
by Regan, Keith
Stephen Fantone, Optikos Corp. founder and chief executive, is
living out an inventor's and entrepreneur's dream.
It's not a story of overnight riches, but rather a story of
steady progress that has turned the part-time, one-person operation he
launched in the basement of his house in 1982 to a company with 40
employees, global reach and expected revenue of more than $10 million
for 2008.
Today, Wakefield, Mass.-based Optikos is a leading designer and
maker of equipment that measures optical-image quality. Its products are
used in a range of industries and applications, from consumer gadgets to
military applications.
The company's innovations--its staff lays claim to some 65
granted and pending U.S. patents--are used by household names such as
Fisher-Price, Mattel, Lockheed Martin, Samsung and Bausch & Lomb.
From his company's new headquarters, where manufacturing
operations have been expanded recently, Fantone says a key point in the
company's evolution came in 1999, when it bought the system image
testing assets of U.K.-based Coherent Ealing Ltd.
That purchase opened doors into overseas markets. Optikos
integrated the new manufacturing capabilities into its own and set out
to serve new customers in Europe and Asia.
"We took hold of that business and ran with it," Fantone
says. "That has served as a central market for us."
The opportunity came with a significant challenge, however.
Purchasing cycles in China and elsewhere tend to be longer than in the
United States, so customers were ordering machines well before they were
ready to take delivery--and pay for them. Those machines may cost
$50,000 to $500,000 and to source the components and raw materials to
build them, Optikos needed to borrow against the future sales.
However, most U.S. banks won't use letters of credit or
similar promises from overseas companies to secure loans.
[ILLUSTRATION OMITTED]
That, according to Phillip Dunn, vice president of Boston-based
Eastern Bank, is where the Small Business Administration came into the
picture in an important way. Dunn, who has been working with Optikos
since the early 1990s and had lined up other SBA-backed financing along
the way, helped qualify Optikos for the SBA's Export Working
Capital Line of Credit.
The program offers up to a 90-percent guaranty on export loans of
up to $2 million and helps smaller businesses quickly access overseas
markets without draining capital from domestic operations.
Optikos' line of credit eventually grew to $750,000 and
enabled it to grow exports to 30 percent of total revenue. Dunn says
Optikos no longer qualified for the SBA program by 2006 because of its
size, evidence the program worked for the company. Along the way, the
SBA program provided Optikos with the financing to "establish a
global marketplace for the company and its products."
Today, sales outside the U.S. represent a stable and growing
customer base. "Our international sales have kept pace with the
overall growth of the company, which is what we wanted," says
Fantone.
Having that base has enabled the company to find growth elsewhere.
For instance, it's doing more development work for clients and
contract manufacturing. Growth is coming from the life-sciences sector,
where development of advanced diagnostics requires the type of design
support, engineering and production that Optikos can supply.
Fantone's company reflects his lifelong passions. He began
building telescopes in middle school. After studying at the
Massachusetts Institute of Technology and University of Rochester's
Institute of Optics, he took his first and only job at Polaroid Corp. in
1978. That company became one of his first consulting clients.
Because Optikos has been self-financed--Fantone launched it with
$2,000--he's retained the ability to pick and choose his course. He
credits banker Dunn with helping him sustain "an unusual level of
control of our destiny."
"When different markets go up and down, we don't chase
the trends," Fantone says.
FANTONE'S GUIDING PRINCIPLE?
"Fairness. Relationships with employees, customers, suppliers
and advisors must be equitable."
ADVICE FOR A STARTUP?
"Stick with it; be true to yourself and your personal values.
Cultivate a network of supportive advisors, clients and employees."
Optikos Corp. * 107 Audubon Road, Bldg. 3, Wakefield, Mass. 01880 *
(617) 354-7557 www.optikos.com * Founded 1982 * 40 employees * 2007
revenue: Just under $10 million
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NOTE: All illustrations and photos have been removed from this article.