Altman Weil, Inc. (Newtown Square, PA) has launched a new blog that
covers law firm marketing and business development. Authored by Altman
Weil executive Charles Maddock, the Maddock on Marketing blog focuses on
law firm marketing strategies, generating new business, building client
relationships, developing a brand identity, sales programs, market
research, competitor analysis, advertising and web sites. Current
articles cover client surveys, service initiatives, business development
spending, chief marketing officers, establishing law firm alumni
associations, and event marketing.
COPYRIGHT 2008 JK Publishing,
Inc Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.