Some surprising dos and don'ts in wine
labeling.
by Penhallow, John
The Council of Ministers of the European Union (EU) has lifted
restrictions on what may be printed on wine labels. From now on labels
for all EU-produced wines may be printed with the variety of grape, the
vintage and the vineyard. Hitherto, only quality wines with AOC pedigree
could carry this information, although paradoxically no restrictions
were imposed on labels of wines imported into the EU.
For reasons not altogether clear to your correspondent, this
liberalizing measure was opposed, unsuccessfully, by the European
Parliament. Worldwide, the human race manages to empty some 35 billion
bottles of wine annually, and the world's top three producers,
accounting for nearly half of total production, are all in Europe. They
are, in order: France, Italy and Spain. USA is number 4 (see chart).
This means big business in particular for Southern Europe's label
converters, and also for labelstock manufacturers like Manter (Spain)
and Ritrama (Italy), both specializing in materials for wine labeling.
Global Wine Production
(millions of hectoliters)
Production 2006 % of world production
France 52.0 18.2
Italy 50.6 17.7
Spain 34.8 12.2
USA 28.7 10.0
Argentina 15.2 5.3
Australia 14.0 4.9
China 12.4 4.3
Germany 9.1 3.2
South Africa 8.4 2.9
Chile 7.9 2.8
Portugal 7.3 2.6
Romania 5.6 2.0
Greece 4.1 1.4
Total World 286.0 100.0
Source: US Treasury Department
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