Houston: we have a success!

As the American Business Media Agri-Council's Harris Interactive Agricultural Study proved, an integrated campaign--incorporating many "touch" points with customers--is by far the most effective.

In AgriMarketing's case, the customer is you: the reader.

A while back, we began to supplement the information being provided in the magazine with the latest in electronic delivery.

We started the process by launching www.AgriMarketing.com, the Web site that reports the news of the day for agri-marketers, including new products/services, personnel changes, agency news, financials, marketing tips, and other topics of interest to the ag industry.

Next, we launched the AgriMarketing Weekly e-newsletter.

Last fall, we introduced www.AgriMarketingDigital.com making the magazine available online and read on a computer.

Recently we launched www.AgriMarketingMobile.com enabling readers to view the news from the Web site on their mobile wireless devices such as a cell phone, Blackberry, Smart Phone, iPhone, etc.

Along the way, we made sure each was linked to the others, providing easy access to the information they contained.

The results have been pretty astounding.

Since its launch six months ago, the Digital (online) issue of the magazine has had a total of 1.64 million page views from 44,000 visitors. Note: the printed magazine's circulation is 8,000.

The weekly e-newsletter's audience has grown by 24% to 5,600 and features an 80% "open" rate.

The Web site's traffic has grown to average 11,500 unique visitors a month. A 41% increase.

In the meantime, demand for the printed magazine is at an all-time high.

All of this increased activity benefits advertisers who are building their brands and awareness of their services via their presence on these media.

So, the next time you are developing your organization's communications activities, be sure to look at all available venues.