This month in AgriMarketing.
Five Years Ago (2003)
* Monsanto receives approval for YieldGard Rootworm technology.
* Koch Nitrogen acquires Farmland Industries' nitrogen
fertilizer assets for $270 million.
* Soybean Digest magazine is re-named The Corn and Soybean Digest.
Ten Years Ago (1998)
* GoldKist announces it is planning to sell its 100 crop input
retail outlets.
* The five largest ag communications agencies are: 1. Bader Rutter
& Assoc., 2. Colle McVoy Marketing Communications, 3. Miller Meester
Advertising, 4. Meyocks & Priebe Advertising, 5. CMF&Z.
* Jerry Harrington joins Pioneer Hi-Bred as its SIs Nat'l PR
Mgr. He had been with Bader Rutter & Assoc.
Twenty Years Ago (1988)
* IMC unit Pitman-Moore acquires Glaxo's animal health
business.
* In an editorial, Ciba-Geigy's Dir of Comms calls for the
crop protection industry to cease its advertising on TV.
* Farmers Hybrid Co's CEO Olin Andrews is the 1988 NAMA
Agri-Business Leader of the Year.
* The five largest advertisers (print) are: 1. ICI Americas
(including Stuffer Chemical ... now Syngenta), 2. Ciba-Geigy (now
Syngenta), 3. Monsanto, 4. American Cyanamid (now BASF), 5. Mobay (now
Bayer CropScience).
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