The "Consumer First Beef Partners" program
is created to build bridges between consumers and beef
producers.
The "Consumer First Beef Partners" program is created to
build bridges between consumers and beef producers.
Participants include Certified Angus Beef LLC (CAB), Pfizer Animal
Health, Land O' Lakes Purina Feed LLC and Drovers/food360. The four
companies represent key components of meeting consumer demand: genetics,
health, nutrition and information.
Through unified leadership and education, the partners aim to
better align production philosophies, strategies and management
practices to raise cattle that meet the consumer demand for high-quality
beef.
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