Rhylander named NAMA marketer of the year.

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Dave Rhylander, Marketing Lead, Delta & Pine Land, has been honored with the NAMA Marketer of the Year award. Rhylander received the award during the Second General Session of the 2008 Agri-Marketing Conference, April 17, 2008, in Kansas City, Mo.

NAMA awards this prestigious honor to active members of the association who have made outstanding accomplishments in the field of agri-marketing.

A 32-year veteran of Monsanto, Dave Rhylander is recognized as a visionary leader and highly innovative marketer not only within the ranks of his own company, but also throughout the agribusiness industry. As U.S. Director of Traits Marketing for Monsanto, his creativity, sales and marketing skills have played a major role in driving the adoption of new trait technologies that have had a significant, positive impact on American farmers.

Through aggressive marketing communication campaigns, grower on-farm trials and strategic pricing programs, Monsanto continues to be the trait leader within the industry. Rhylander has moved on to the Marketing Lead for Delta & Pine Land--a new business unit of Monsanto.

Under Rhylander's direction, Monsanto's technology leadership was put on display for thousands of farmers to see at the 2006 Farm Progress Show in Amana, Iowa. More than 6,500 farmers toured the Showcase to see 25 demonstration plots including crops like drought-tolerant corn, new YieldGard VT technology corn and Vistive[TM] low-linolenic soybeans. For the first time, several of Monsanto's pipeline technologies that had been previously confined to labs and research plots were put on public display to give farmers a glimpse of new and future technologies that represent their "Roadmap to Success."

Under Rhylander's leadership, Word of Mouth Marketing strategies have yielded a high return on investment (ROI) for Monsanto. In 2007, Monsanto's marketing initiatives, led by Rhylander, netted a high ROI and increased its share in the corn traits market significantly.

Rhylander serves as Vice President on the Board of Directors of the Southern Crop Production Association and is also a board member of the Southern Seedsman Association.

He has also made significant contributions to the agriculture community through his relationships with the National Cotton Council, the National Corn Growers Association and seed partners.

Dave Rhylander, Marketing Lead, Delta & Pine Land