MoKan NAMA learns about Western farm
show.
Agri Marketing • April, 2008 • National NAMA News: News and information for members
and friends of NAMA
The MoKan NAMA Chapter held its monthly meeting on February 19,
2008, at the Webster House in Kansas City, Mo. Presenter Jeff Flora,
Chief Executive Officer of the SouthWestern Association, discussed the
Western Farm Show.
Flora described the SouthWestern Association as an equipment dealer
advocacy group. One of their main sources of revenue is the Western Farm
Show. This year's show took place February 22-24, 2008, at the
American Royal Complex in Kansas City, Mo.
This year marked the 47th annual Western Farm Show, and it has been
held in the American Royal Complex since 1963. Flora explained the show
is still driven by agricultural equipment, but that the dynamic of the
audience is beginning to change.
"We're still very much a farm show, but to attract more
exhibitors we are looking at ways to attract people with smaller lots of
land and more hobby farmers," he shared.
Flora said about 500 exhibitors signed up for this year's
event, and it attracts nearly 30,000 attendees.
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