Best of show--public relations.
CLIENT: Dow AgroSciences, Indianapolis, IN
AGENCY: Fleishman-Hillard, Kansas City, MO--Mark Grouser
MESSAGE: To build the market for Dow AgroSciences' Omega-9
Oils made from their specially-bred Nexera canola and sunflower, in
light of the data that trans fats have been related to coronary events
and the cause of several health issues every year.
AUDIENCE: Key foodservice decision makers and influencers
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