Multi-media campaigns--region.
CLIENT: Schering-Plough Animal Health, Summit, NJ--Jonathan Lowe
[ILLUSTRATION OMITTED]
AGENCY: Swanson Russell Associates, Omaha, NE--Kathleen Durkin
MESSAGE: For less than the cost of pie and coffee, you can save a
calf fore scours by vaccinating with Guardian!
AUDIENCE: Non-vaccinators (those producers who do not vaccinate for
scours primarily based on price) in both the beef and dairy segments
MERIT: Bayer CropScience LP / Rhea & Kaiser Marketing
Communications
NATIONAL FINALISTS:
Firestone Agricultural Tire Division / The Meyocks Group
Bayer CropScience / Rhea & Kaiser Marketing Communications
CHS, Inc. / Colle+McVoy
FMC Corporation / Nicholson Kovac, Inc. (2)
Engineered Storage Products / OPEN ROADS
Syngenta Crop Protection / Martin Williams
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