Producer or company-funded advertising
campaigns.
CLIENT: Idaho Potato Commission, Boise, ID
[ILLUSTRATION OMITTED]
AGENCY: Evans, Hardy + Young, Inc., Santa Barbara, CA--Kirk Evans
MESSAGE: Idaho is the most powerful name in potatoes.
AUDIENCE: Produce managers and consumers
MERIT: Iowa Farm Bureau / Strategic America
NATIONAL FINALISTS:
National Pork Board / The Richards Group
Pear Bureau Northwest / Osborn & Barr Communications
Chilean Avacado Importers / Evans, Hardy + Young, Inc.
The New York State Fair / Latorra, Paul & McCann Advertising
Midwest Dairy Association / Legacy Marketing Group
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NOTE: All illustrations and photos have been removed from this article.