CLIENT: New Holland North America, New Holland, PA--Dawn Fox
[ILLUSTRATION OMITTED]
AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran
MESSAGE: New Holland is the innovative brand of the future.
AUDIENCE: Entrepreneurial livestock producers, row crop producers
and rural lifestylers
MERIT: Bayer CropScience / AdFarm
NATIONAL FINALISTS:
Case IH / Colle+McVoy
Intervet Inc. / Osborn & Barr Communications
Dow AgroSciences Canada / AdFarm
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NOTE: All illustrations and photos have been removed from this article.