CLIENT: New Holland North America, New Holland, PA--Dawn Fox
[ILLUSTRATION OMITTED]
AGENCY: Colle+McVoy, Minneapolis, MN--Jamie Moran
MESSAGE: New Holland is the innovative brand of the future.
AUDIENCE: Entrepreneurial row crop producers
MERIT: Bayer CropScience / AdFarm
NATIONAL FINALISTS:
Syngenta Crop Protection / Martin Williams
Dow AgroSciences / Bader Rutter & Associates
BASF / Quarry Integrated Communications
BASF The Chemical Company / Quarry Integrated Communications
Case IH / Colle+McVoy
Dow AgroSciences / Bader Rutter & Associates
Pfizer Animal Health / Martin Williams Advertising
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NOTE: All illustrations and photos have been removed from this article.