Company & association
magazines--external.
CLIENT: BASF Professional Vegetation Management, Research Triangle
Park, NC--Amie Dunn
[ILLUSTRATION OMITTED]
AGENCY: Padilla Speer Beardsley (with Winnercomm, Inc. and Source
Publications, Inc.)
MESSAGE: To promote BASF's quarterly magazine Latitude, which
provides information on the best management practices for controlling
invasive weeds.
AUDIENCE: Vegetation management professionals, utility companies,
distributors, chemical applicators and university personnel working in
weed science
MERIT: Case IH / Cygnus Business Media
NATIONAL FINALISTS:
Pioneer Hi-Bred International/McCormick Company
GreenStone Farm Credit Services / In-house
Pfizer Animal Health / Martin Williams Advertising
BASF/ Quarry Integrated Communications
California Association of Pest Control Advisers (CAPCA) / In-house
PIC / Farms.com
BASE / Winnercomm, Inc.
Valmont Irrigation / Ayres Kahler
COPYRIGHT 2008 Doane Information
Service Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.