CLIENT: National Cattlemen's Beef Association, Centennial,
CO--Melissa Tessitore
[ILLUSTRATION OMITTED]
MESSAGE: To provide accurate and balanced news, education and
industry information to those currently involved in the cattle and beef
business. AUDIENCE: Cattle producers and ranchers
MERIT: Pfizer Animal Health / Martin Williams Advertising
NATIONAL FINALISTS:
Dairy Management Inc. / The Integer Group
Midwest Dairy Association / Demeter Communications in cooperation
with DHTV Productions
Valent U.S.A. Corporation / archer>malmo (2)
Schering-Plough Animal Health / PR Works
The Nutrients for Life Foundation / Fleishman-Hillard
COPYRIGHT 2008 Doane Information
Service Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.