CLIENT: FMC Corporation, Philadelphia, PA--Paul Redhage
[ILLUSTRATION OMITTED]
AGENCY: Nicholson Kovac, Inc., Kansas City, MO--Sally Behringer
MESSAGE: To provide Star Retailers with tailored, timely
information that is specific to the crop segments and geography they
serve.
AUDIENCE: FMC Star Retailers, distributors, representatives, FMC
regional marketing managers, support staff and internal audiences
MERIT: Merial Limited / Bader Rutter & Associates
NATIONAL FINALISTS:
Merial Limited / Bader Rutter & Associates
Ethanol Promotion and Information Council / Broadhead + Co.
CHS--Land O'Lakes / Colle+McVoy
Dow AgroSciences / Bader Rutter & Associates
Monsanto / Osborn & Barr Communications
Absorbent Technologies, Inc. / Fieldtrip, Inc.
Bayer CropScience / Rhea & Kaiser Marketing Communications
FMC Corporation / Nicholson Kovac, Inc.
COPYRIGHT 2008 Doane Information
Service Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.