Turf & ornamental advertising
campaign.
CLIENT: Valent U.S.A. Corporation, Walnut Creek, CA--Lori Theine
[ILLUSTRATION OMITTED]
AGENCY: archer>malmo, Memphis, TN--Pete Montgomery
MESSAGE: To promote Safari as the super-systemic insecticide with
quick up-take and knockdown that controls a variety of pests including
whiteflies, aphids, scale, fungus gnats, leafminers and mealybugs.
AUDIENCE: Greenhouse and nursery growers, mostly men, ages 35-50
MERIT: Waiters Gardens / Paulsen AgriBranding
NATIONAL FINALISTS:
Caterpillar Inc. / Rhea & Kaiser Marketing Communications
BASF / Winnercomm, Inc.
PBI/Gordon Corporation / In-house
Dow AgroSciences / Bader Rutter & Associates
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NOTE: All illustrations and photos have been removed from this article.