Companion animal advertising
campaign.
CLIENT: Merial Limited, Duluth, GA--Duane Maye
[ILLUSTRATION OMITTED]
AGENCY: Bader Rutter, Brookfield, WI--Griffin Bungener
MESSAGE: RECOMBITEK Equine Influenza Virus Vaccine is proven to
protect horses against influenza while significantly reducing viral
shedding.
AUDIENCE: Equine veterinarians with mixed or equine-only practices
MERIT: CareCredit / Stephens & Associates Advertising
NATIONAL FINALISTS:
Pfizer Animal Health / Martin Williams Advertising
Tennessee Farmers Co-op / In-house
Precious Pets / Paulsen AgriBranding
Intervet / Osborn & Barr Communications
Eli Lilly and Company / McCormick Company (2)
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NOTE: All illustrations and photos have been removed from this article.