Turf and ornamental campaign
element.
CLIENT: Caterpillar, Inc., Peoria, IL--Lori Porter
[ILLUSTRATION OMITTED]
AGENCY: Rhea & Kaiser Marketing Communications, Naperville,
IL--Therese McGrady
MESSAGE: To inform the consumer on the features of the C-Series
MTLs and how it compares to the big machines.
AUDIENCE: Non-residential landscapers
MERIT: Syngenta / Trone and Exhibit Resources
NATIONAL FINALISTS:
Arysta LifeScience / Woodruff Sweitzer
BASF Professional Turf and Ornamentals / Padilla Speer Beardsley
and Winnercomm
Caterpillar Inc. / Rhea & Kaiser Marketing Communications (2)
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