Dr. Oetker 'prescribes' Ciabatone pizza, and offers premium gifts to purchasers.

Dr. Oetker of Bielefeld, Germany, has promoted its ciabatta-based Ciabatone pizzas by offering loyal users a carafe-and-glass set.

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For a limited time collector's points appeared on the packages, and whoever cut out and submitted four of them got either the carafe or two glasses. Eight points was good for the whole three-part set.

Ciabatta, an Italian bread baked with olive oil and having a crisp crust and fluffy texture, has become very popular in Europe since the late 1990s. Ciabatone is said to be the first German pizza to use it as a base. Oetker is publicizing the promotion with POS actions and TV spots.

There are four Ciabatone varieties: Calabrese Salami, with Edam and Mozzarella cheese and red peppers; Mozzarella Pomodori, with Mozzarella wedges, dried tomatoes and cocktail tomatoes; Tonno, with tuna fish, onions, Edam and Mozzarella cheeses, and Formaggi Misti, with mushrooms and Edam, Mozzarella, Pecorino and Swiss cheeses. They are suggested for retail at 2.29 euros.