For well over a century, Tamil Nadu's premier deep-water
harbor has been a bustling hub of maritime activity. While the tropical
seaport city of Tuticorin is still known as "Pearl Town," its
once booming ocean mollusk-bearing gem trade was some time ago outshined
by other commercial interests--among them the finfish and shrimp
catching, farming and processing industries.
Positioned along the Gulf of Mannar near the peninsular tip of
southeastern India, approximately 540 kilometers south of Chennai
(Madras), Tuticorin is home to the nation's third-largest container
terminal. Marine products exported from the port topped $162 million in
value last year, ranking the region as the sixth most important seafood
source on the subcontinent in terms of generating foreign currency.
Interestingly, two of the most prolific seafood processing
companies in the area proudly trace their heritage to a single visionary
entrepreneur. Born into a multi-generational family of fishermen, Mr.
Chandran Devanesam branched out into mechanized boat building while
successfully operating a number of fishing vessels almost 40 years ago.
His fleet expanded to 25 boats, all of which supplied local seafood
processing plants with bounty harvested from the Gulf as well as the
Arabian Sea and Indian Ocean.
In 1976 he ventured into the processing side of the business by
establishing the DSF Group of Companies, which today is ably run by five
talented sons and their capable managers.
Another son, D. Chandran, independently set up his own fish
processing unit in 1990. Nila Seafoods Pvt. Ltd. has grown steadily to
the point where it presently employs 1,200 people and generates revenues
of approximately US $75 million per annum.
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This writer, having recently met Managing Director Chandran and his
son, C. Selwin Prabhu, during the India International Seafood Show in
Kerala, was pleased to accept an invitation to visit the Nila plant in
Tuticorin. Situated some 350 kilometers southeast of Kochi as the bird
flies, an overnight rail journey aboard an express train, followed by a
60-minute drive by automobile, gets one to the destination in
approximately 10 hours.
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The EU- and USFDA-approved manufacturing enterprise features two
state-of-the-art, laboratory-equipped plants, which in combination are
capable of turning out 80 metric tons of frozen seafood per year.
Outfitted with IQF technology supplied by Bakel, Holland-headquartered
CFS, the air-conditioned Nila operation's highly efficient
processing system incorporates a steam cooker/blancher, a contra flow
chiller, a vibratory shaker designed to remove excess water from
product, a TempoFrost spiral freezer with throughput capacity of up to
850 kilograms per hour within its constantly maintained -42[degrees] C
confines, and a double-pass glazer/hardener.
Raw materials, sourced from landing centers dotting beaches from
Chennai to Colanchal, are speedily transported to both plants via a
motor pool of some 45 insulated trucks.
In addition to Nila brand marine products, the company also packs
the Amulya Seafoods label, which was acquired some years ago. Other
brands produced include Arnica, Asha and Akini.
Among headless shellfish items specialized in by Nila are Flower
Shrimp (Penaeus semisulcatus), White (P. indicus) and Black Tiger (P.
monodon), Bamboo (P. japonicus) and Brown Shrimp (metapenaeus ssp.).
Peeled and deveined varieties of numerous species are available, as are
shell-on and heads-on offerings.
When Quick Frozen Foods International (QFFI) magazine toured
Nila's processing halls--which gleamed with marble floors, walls
and stainless steel work tables--farm-raised Black Tigers were
skillfully being sorted, peeled and deveined by a rubber glove-wearing,
yet still fleet-fingered team of young ladies decked out from head to
toe in hygienic garb. At every step of way prior to cooking and
freezing, the just-delivered shrimp was constantly cooled with chilled
water and ice. The plant has capacity to produce 10 tons of flake ice
daily, made from filtered water.
The day before QFFI's visit, wild-caught P. semisulcatus was
processed. "All of those shrimp, which are especially favored by
Japanese buyers for their sweet tasting flavor profile, are exported to
Japan. Most of the other shrimp species we pack are shipped there as
well," pointed out V.S. Santha Kumar, quality assurance manager.
It was not always that way, as a fair amount of shrimp used to go
to the USA until Washington imposed anti-dumping duties on Indian
exports as well as customs bonds requirements on importers.
"Before these unfortunate developments came into being several
years ago, we had a good business relationship with customers in the
United States, which is the world's largest seafood importing
nation," said Director C. Selwin Prabhu. "Now we export no
more than five percent of our volume to the US, compared to 14% prior to
the tariff."
QFFI asked if the recent action by the WTO's Dispute
Settlement Panel, which resulted in a reduction of the tariff from 10.7%
to 7.22%, will have a positive impact on future trade.
"No, because it is still an unfair burden," replied Mr.
Prabhu. "Even moving a single container of shrimp is very difficult
at the moment. So most seafood companies in India have all but stopped
doing business in America. Today, 70% of our exports go to Japan, with
European countries taking 20% of the volume. EU buyers particularly like
our cuttlefish and octopus products."
Wild-caught shrimp harvested by Tuticorin-based fleets, which are
sourced in waters between Tamil Nadu and Sri Lanka, typically fetch a
premium price of 60- to 80-cents per kilogram at the market.
Non-shrimp items produced by Nila range from raw, sashimi-grade
Squid Fillets (Aori-Ika, Yari-Ika and Semi-Needle) and Blue Swimming
Crab (Portunus Pelagicus) to Cut Crab. Squid unloaded by fishermen at
local docks reportedly commands up to $1 more in final processed form
than like product originating elsewhere in India.
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The Amulya plant, situated on a three-acre parcel of land near the
Nila facility, was among the first 10 factories in India to have
attained EU export approval. Furthermore, the Government of India has
designated it as a "Golden Trading House" for export
performance, as well as honored Nila with its "Best Productivity
Performance Award" for three years in a row.
Some 500 employees work at the Amulya factory, which has capacity
to blast-, contact- and IQF-spiral freeze approximately 40 tons of
product per day.
Production of consumer packs is the unit's forte. Among such
offerings are Red Ring Shrimp (Solenoura spp. ), Cuttlefish Fillets
(Sepia spp.), IQF Sand Lobster (Thenus orientalis) and Big Lobster
(Octopus spp. ).
Also produced are Shark (Scoliodon Latic audus), King Fish
(Scomberomorous spp.), Silver Pomfret (Pampus argenteus), Emperor
(Lutjanus spp. ), Barracuda (Sphyraena jello) and Red Mullet (Papenacus
indicus).
Nila Cold Storage Pvt. Ltd., established in 1999, is the third
business component operated by the company. Said to be the largest
public refrigerated warehouse in southern India, it has capacity for
10,000 metric tons. Separate chambers are dedicated to storage of fruits
and vegetables. A wide assortment of products is maintained on the
premises by farmers and marketers. Foodstuffs range from potatoes and
chilies to carrots, tamarind, dates, apples, oranges, pears, watermelons
and pineapples.
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DSF Group of Companies
"To seek, to strive, to strike and not to yield" remains
the revered motto of the DSF Group of Companies more than three decades
after it was established by Founding Chairman Chandran Devanesam. Today
the Tuticorin-headquartered conglomerate, ranked as the most prolific
frozen seafood concern in the region, remains driven by his spirit under
the skillful guidance of five sons: Chairman D. Sathianathan, Managing
Director D. Paulpandi, and Directors D. Durairaj, D. Manoharan and D.
Anbalagan.
The firm, which cumulatively generated US $58 million in turnover
last year and employs approximately 1,500 people system-wide,
specializes in producing more than 45 products ranging from raw, block
frozen--and soon IQF--Black Tiger, Flower, White and Sea Tiger shell-on
shrimp, and peeled and deveined Flower Shrimp distributed in consumer
and bulk packs, to Blue Swimming Crab and Cut Crab with Claws.
Cephalopod items offered include Squid in numerous forms, such as
whole, tube, semi needle tube and fillets, in addition to Cuttlefish and
Baby Octopus.
A wide assortment of 25 different finfish offered to clients runs
the gamut from Trevally and Red Mullet to Commerson's Anchovy,
Mackerel, Reef Cod, Seerfish, Shark, Porefret, Sooparai, Barracuda, Rays
and Rabbit fish.
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The prize-winning company--which has received the National
Productivity and Best Export Awards from the Government of
India--consists of Diamond Sea Food Exports (the flagship unit,
established in 1976, from which the DSF initials are derived), Kadal
Kanny Frozen Foods (circa 1982), Theva & Co. (1995) and Edhayam
Frozen Foods (2002).
Four factories supply customer needs, as do an aquafarm and
hatchery. Combined plant capacity is 64 tons of plate-frozen fishery
products, plus another 19.5 tons of blast-frozen items per day. Chilled
room capacity is 60 tons, and cold storage capacity is 1,460 tons.
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