While Corned Beef and Cabbage still ranks among Ireland's most
popular national dishes, the sumptuous aroma of boiled, baked or grilled
kielbasa wafting from the traditional Polish dishes of Bigos and Bialy
Barszcz are increasingly in the air in fire these days. And a
Warsaw-headquartered logistics group is playing an important role in
rolling from one end of the European Union to the other Polish sausages
and additional ingredients specified in authentic ethnic recipes.
When the EU expanded in 2004 to welcome Poland and other countries
as new member states, ambitious Poles seeking employment abroad beat
paths westward in search of opportunity. By 2006, Polish expatriates
represented the second largest group of immigrants in Ireland, after
British nationals. Today, only Irish-born citizens outnumber Poles in
the Emerald Isle, where non-natives account for an estimated 10% of the
total population of about 4.1 million.
"Most of the recent immigrants are Polish, and we are the
market leader when it comes to supplying frozen foods from Poland to
Ireland. In addition to meats, deliveries of huge quantities of sliced
and diced frozen onions, as well as other products, are being
made," said Mark Lenssen, the Heerlen, Holland-based managing
director in charge of Polfrost operations in the west and south of
Europe.
Business has reportedly been so brisk lately that it has become
necessary to book space on vessels well in advance of scheduled sailing
s to guarantee timely passage of refrigerated containers across the
Irish Sea to Dublin.
"The United Kingdom market is, of course, also very important
to us," stated the managing director. "We have become
specialists for inbound-outbound shipments to Britain and Ireland, as
well as to and from Russia and points further east, including Kazakhstan
and Uzbekistan."
Ever striving to further improve its seamless road, rail and sea
bridge groupage transport service between east and west, Polfrost moves
sizable shipments of frozen baked goods from Germany to Eng land, as
well as vegetables from Belgium to the UK. In the other direction, a
good deal of beef and butter is dispatched eastward from Eire.
The company is looking to consolidate more loads from England and
Ireland --including those bound for the growing grocery market in
Poland, which according to IGD Datacentre Estimates, saw sales increase
4.29% last year to 81.07 billion euros.
With no present shortage of transport companies offering long-haul
service to food producers and importers, what sets Polfrost apart from
competitors?
"Experience and reputation," stressed Mr. Lenssen.
"Unlike those whom have relatively recently established logistics
offices in Poland and neighboring countries, we have been doing business
in the region since 1996. Furthermore, an office was opened in Holland
more than four years ago, positioning us to better serve customers
throughout Europe.
COPYRIGHT 2008 E.W. Williams Publications,
Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.