Organic food is more mainstream, frozens increasingly
make the scene: range of offerings at BioFach proves that an industry
has truly come of age.
by Shoemaker, Lisa
Blue Dreams of Argentina offers blueberries and strawberries; Sin,
filet (www.surfrut.com) of Chile includes kiwis and grapes; Covelt of
Helmond, the Netherlands (www.covelt.nl) has blue and black berries in
an easy to handle "fruittube" to be added to desserts and
smoothies; while the Dutch Berrico Food Company sells cranberries from
Canada.
The Danish Berrifine includes elderberries, elderflower,
lingonberries, sea buckthorn, sour cherries and a relatively unknown yet
quite interesting fruit with a dry and light sour flavor called aronia,
which is also known as black chokeberry or mountain ash.
The health benefits of aronia are said to include compounds to
fight cancer and cardiac diseases including high blood pressure. It can
be used in wine making and as a colorant for all kind of juices, jams
and other products.
More berries are available from Ecoplod of Veliko Tarnovo, Bulgaria
(www.ecoplod.com), and Bionest from Spain. Urenbio (www.urenbio.co.uk)
of Britain also has rhubarb in its range, while Sanex Foods
(www.sanex-foods.com) of Izmir, Turkey, offers apricots, pears and
grapefruit.
Okoland (www.oekoland.de), Wunstorf, Germany, which had until
recently concentrated on small packs of a single frozen herb, has added
an Italian herb mixture. Another new product is a classic German
stand-by: a bunch a "soup greens," namely the basic vegetables
for cooking soup: celeriac, leeks, carrots, parsley and onions, now
available in a handy frozen version. And last but not least, there are a
couple of new convenient pasta dishes: ravioli with a spinach-ricotta
filling and tortellini in a creamy cheese sauce.
Venlo, Holland-based Oerlemaria (www.oerlemans-foods.nl) grows its
own organic range of vegetables and fruit, including berries, in
Holland, Hungary and Poland. Sales are increasing due to the growth of
the organic food market globally. The conventional range from the
company, which recently was acquired by the Vion Group, offers an
assortment of "forgotten vegetables" which consists of
purslane, salsify and Swiss chard among others, vegetables that are
usually sold fresh through organic markets. Unfortunately, there is not
yet significant demand for those greens and roots in frozen organic
quality.
BiOvum (www.biovum.de), Salgen, Germany, sells scrambled eggs in
frozen form, plus Italian and Indian burgers with eggs as their main
ingredient. It has been awarded golden, silver and bronze medals,
respectively, by the DLG (German agricultural society).
The most sensational product for the sweet tooth this year probably
came from the Booja Booja company based in Norfolk, Great Britain. The
continent was introduced to its Stuff in Tub ice cream desserts, which
won the award for best organic new product for 2007 in England. Flavors
include Keep Smiling Vanilla M'Gorilla, Hunky Punky Chocolate,
Coconut Hullabaloo, Feisty Winjin Ginger and Pompompous Maple Pecan. The
names live up to their promise.
Denmark, which was the "Country of the Year" at the
BioFach, contributed - you guessed it: Danish pastries by Le Ble
d'or (www.lebledor.dk). There was a lot more frozen food from
Denmark, including ice cream from Skee Is (www.skeeis.dk) and pizza and
lasagne products from Hanegal (www.hanegal.dk).
But the best known Scandinavian product came from Sweden's
Gunnar Dafgard (www.dafgard.se), which served up the organic version of
what every child and many adults have eaten at IKEA outlets: Kottbullar,
otherwise known as Swedish meatballs.
The organic frozen food market is well established. Happy with
increasing sales, companies are consolidating their programs,
occasionally adding one or the other new product. Despite the fact that
the number of organic convenience products is slowly growing,
innovations in that field will come from conventional retailers using
bio ingredients as their customers will demand the product they are used
to, only in better, more sustainable quality.
By LISA SHOEMAKER
QFFI Correspondent
COPYRIGHT 2008 E.W. Williams Publications,
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