Theorem 1 ensures that there is no loss of generality in
concentrating on pseudotypes when deriving the equilibrium in the
scoring auction, even if the scoring rule does not correspond to the
buyer's true preference. (Note that Theorem 1 does not rule out
equilibria where different types submit different (p, Q) bids--but given
that they yield the same score and the same probability of winning at
equilibrium, they are payoff irrelevant.)
Most theoretical analyses of scoring auctions have implicitly or
explicitly taken advantage of pseudotypes to derive an equilibrium in
these auctions (Che, 1993; Bushnell and Oren, 1994, 1995). Theorem 1
suggests that doing so does not discard any other equilibria of
interest. Although this might not be totally surprising when types are
one-dimensional, this result is not trivial for environments where types
are multidimensional. This property is a consequence of the combination
of the quasilinear scoring rule, the single dimensionality of the
allocation decision, and the independence of types across bidders. We
cannot reduce the strategic environment to one-dimensional private
information if any of these conditions does not hold. As argued in
Section 1, the quasilinearity of the scoring rule is necessary to be
able to summarize suppliers' preferences over contracts by a single
number. As noted after Lemma 1, independence was needed to make
suppliers' beliefs independent of their types. Neither condition is
necessary to use pseudotypes to derive an equilibrium in the
one-dimensional model (for example, Branco, 1997 extends Che's
model to correlated private information).
The next result makes the relationship between scoring auctions and
standard one-object auctions even more explicit.
Corollary 1. The equilibrium in quasilinear scoring auctions with
independent types inherits the properties of the equilibrium in the
related single-object auction where (i) bidders are risk neutral, (ii)
their (private) valuations for the object correspond to the pseudotype k
in the original scoring auction and are distributed accordingly, (iii)
the highest bidder wins, and (iv) the payment rule is determined as in
the scoring auction, with bidders' scores being replaced by
bidders' bids.
Corollary 1 has practical implications for the derivation of the
equilibrium in scoring auctions. It suggests the following simple
algorithm for deriving equilibria in scoring auctions: (1) given the
scoring rule, derive the distribution of pseudotypes, [G.sub.i](k), (2)
solve for the equilibrium in the related IPV auction where valuations
are distributed according to [G.sub.i](k), [b.sub.i](k), and (3) the
equilibrium bid in the scoring auction is any (p, Q) such that S(p, Q) =
[b.sub.i](k). (The actual (p, Q) delivered are easy to derive given
[b.sub.i](k) and the solution to equation (1).)
4. Expected utility equivalence across auction formats
In this section, we extend the revenue equivalence theorem
(Myerson, 1981; Riley and Samuelson, 1981) to multi-attribute
environments. Che (1993) proved the utility equivalence between the
first- and second-score scoring auction when types are one- dimensional
and the scoring rule corresponds to the buyer's true preference.
Theorem 2 shows that this result extends to multidimensional private
information and scoring rules that do not correspond to the buyer's
true preference.
Theorem 2 (Expected utility equivalence). Any two scoring auctions
that:
(i) use the same quasilinear scoring rule,
(ii) use the same allocation rule [x.sub.i]([k.sub.i], [k.sub.-i]),
i = 1, ..., N, and
(iii) yield the same expected payoff for the lowest pseudotype
[[k.bar].sub.i] i = 1, ..., N,.
generate the same expected utility for the buyer
Proof. Because the buyer's utility is quasilinear, his
expected utility from a given auction is
([MATHEMATICAL EXPRESSION NOT REPRODUCIBLE IN ASCII] (7)
where ESS([k.sub.i]) is the expected social surplus generated by
awarding the contract to bidder i with pseudotype [k.sub.i].
By Theorem 1, we can focus on equilibria which are only functions
of pseudotypes. Incentive compatibility implies that
[U.sub.i]([k.sub.i]) is almost everywhere differentiable and that
d/d[k.sub.i] [U.sub.i]([k.sub.i]) = [x.sub.i]([k.sub.i]), where
[x.sub.i]([k.sub.i]) is a well-defined function almost everywhere by
Lemma 2. Hence, (ii) and (iii) imp y that [U.sub.i](k) is the same
across both auctions.
Next, fix [k.sub.i] and let ([p.sup.*] ([[theta].sub.i],
[s.sub.i]), [Q.sub.*] ([[theta].sub.i], [s.sub.i])) be the realized
contract of supplier i with type [[theta].sub.i] [member of]
[[theta].sub.i]([k.sub.i]), when the score to satisfy is [s.sub.i].
Because the scoring rule is quasilinear, [Q.sub.*] ([[theta].sub.i],
[s.sub.i]) is only a function of the scoring rule and [[theta].sub.i],
and not of [s.sub.i] (cf (1)). Hence,
[MATHEMATICAL EXPRESSION NOT REPRODUCIBLE IN ASCII]
is independent of [s.sub.i] and equal across the two auctions given
(i). The claim follows. Q.E.D.
Three points are worth noting concerning this result. First, the
assumption that the scoring rule is quasilinear is key. Without it,
suppliers' choice of product characteristics (p, Q) would depend on
the form of the resulting obligation, that is, the auction format.
Second, the proof of Theorem 2 relies on the fact that any
equilibrium is essentially pure as a function of pseudotypes (i.e.,
[x.sub.i] are functions). Without this property, expected utility
equivalence between two auctions that yield the same distribution of
allocations as a function of pseudotypes would only hold when the
scoring rule corresponds to the true valuation (cf the argument before
Lemma 2). In that case, ESS([k.sub.i]) = [k.sub.i] and the result holds
trivially.
Third, Theorem 2 implies the standard equivalence between the
first-score auction, the second-score auction, and the Dutch and English
auctions when bidders are symmetric. However, the symmetry requirement
is with respect to the distribution of pseudotypes and not the
distribution of types. In particular, some bidders can (stochastically)
be stronger for one attribute and others for another attribute, yet,
when it comes to pseudotypes, they can be symmetric.
5. Comparison with alternatives
In this section, we consider three alternatives to scoring auctions
under three different auction formats, and for simplicity we focus on
the case where suppliers are ex ante symmetric. We show that, except for
the first-price menu auction, these alternatives generate equal or lower
expected utility for the buyer than a scoring auction that uses the true
preference of the buyer. Thus, a fortiori, a scoring auction with an
optimally chosen scoring rule dominates these alternatives. We next
describe these procedures in detail and discuss some of their
properties.
Menu auctions. (12) In the menu auction, the buyer does not reveal
his type. Instead, suppliers are asked to submit (p, Q) schedules. The
buyer selects the offer that generates the highest level of utility.
This alternative comes in three versions. In the "ascending"
version (A), the auction takes place over several rounds. In each round,
the buyer selects the supplier whose schedule generates the greatest
utility. In the next round, the other suppliers are invited to submit
new schedules and the process continues until no further offers are
made. The winner is the supplier who offers the best schedule in the
last round. The resulting contract is the (p, Q) in his schedule that
the buyer prefers. In the "first-price" version (FP), the
winner is the supplier offering the (p, Q) contract that generates the
highest utility to the buyer and this is the resulting contract.
Finally, in the "second-price" version (SP), the winner is the
supplier offering the (p, Q) contract that generates the highest utility
to the buyer and the resulting contract is ([??], Q), where [??] is
adjusted so that ([??], Q) generates the same score as the best offer by
the losers. (13)
Menu auctions introduce an interesting new twist: suppliers must
now account for the fact that the buyer selects the offer he prefers in
the submitted menus. Let (Q(t, [theta]), p[(t, [theta])).sub.t[member
of]T] denote the menu submitted by a supplier of type [theta], with the
indexing such that (Q(t, [theta]), p(t, [theta])) is the offer preferred
by the buyer with taste t. Incentive compatibility for the buyer
requires that
v(Q(t, [theta]), t) - p(t, [theta]) [greater than or equal to]
v(Q([??],[theta]), t) - p([??],[theta]) [for all]t, [??] [member of] T,
(8)
that is, using standard arguments and the fact that [v.sub.Qt],
> 0 ([v.sub.Qt], ensures that Q is monotonic and thus a.e.
differentiable),
[v.sub.Q](Q(t, [theta]), t)Q,(t, [theta]) = p,(t, [theta]) for all
[theta] and all t at which Q is differentiable. (9)
Lemma 3. Consider any incentive-compatible menu (Q(t, [theta]),
[p(t, [theta])).sub.l[member of]T]. This menu induces efficient
production for all t, [theta] if and only if (i) it corresponds to an ex
post iso-profit curve of supplier with type [theta] and (ii) Q(t,
[theta]) is a.e. differentiable with Q,(t, [theta]) > 0 a.e.
Proof. Efficient production requires
[v.sub.Q](Q(t, [theta]), t) = [c.sub.Q](Q(t, [theta]), [theta]) for
all t, [theta]. (10)
Condition (ii) follows directly from the requirement of efficiency
together with the assumption that [v.sub.Qt], > 0. Suppliers' ex
post iso-profit curves are described by the locus of offers such that
p(t, [theta]) - c(Q(t, [theta]), [theta]) is constant, that is,
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