Understanding strategic bidding in multi-unit
auctions: a case study of the Texas electricity spot
market.
by Hortacsu, Ali^Puller, Steven L.
However, we now show that the characterization of equilibrium
strategies (2) is greatly simplified when the functional form of the
supply function strategies, [S.sub.i](p, [QC.sub.i]), is restricted to a
class of strategies that are additively separable in the private
information possessed by bidders. In the subsequent discussion, we drop
the time subscript.
Proposition 2. If supply function strategies [S.sub.i](p,
[QC.sub.i]) are restricted to the class of strategies [S.sub.i] (p,
[QC.sub.i]) = [[alpha].sub.i] (p) + [[beta].sub.i]([QC.sub.i]), the
markup relation (2) is given by the familiar
"inverse-elasticity" markup rule p -
[C'.sub.i]([S.sub.i](p, [QC.sub.i])) = [S.sub.i](p, [QC.sub.i]) -
[QC.sub.i]/-[RD'.sub.i] (p), where [RD'.sub.i](p) is the price
derivative of the ex post realization of the residual demand curve faced
by bidder i.
Proof. See Appendix A.
The intuition underlying this result is straightforward. The
additive separability restriction implies that, in equilibrium, the
residual demand function faced by bidders is also additively separable
in its random component--that is, all uncertainty (from the perspective
of bidder i) shifts the residual demand curve but does not rotate it.
Given this, it is easily seen that (subject to the concavity of the
profit function), the bid function [S.sub.i](p) provides a pointwise
best-response to every possible realization of the residual demand
curve. This also means that the class of additively separable
equilibrium strategies, when they exist, are expost optimal, in the
sense that seeing other bidders' supply functions would not change
bidder i's choice of supply function. (18)
As an important caveat, however, note that the additive
separability restriction is an a priori restriction on bidding
strategies. It is not necessarily true that every specification of
marginal cost functions, [C'.sub.i](q), and joint distribution of
contract quantities, [QC.sub.i], will lead to equilibrium strategies of
this form. (19) Hortacsu and Puller (2005) work through an example in
which firms possess linear marginal cost curves (these can be asymmetric
across firms), under which equilibrium strategies are analytically
characterizable, and satisfy the additive separability restriction.
Based on our inspection of actual marginal cost curves, linearity
appears to be a reasonable approximation. Finally, we note that the
additive separability restriction is testable and we provide several
tests in Section 4.
This result has an immediate practical application.
Proposition 3. Suppose supply function strategies [S.sub.i](p,
[QC.sub.i]) are restricted to the additively separable class of
strategies, [S.sub.i](p, [QC.sub.i]) = [[alpha].sub.i](p) +
[[beta].sub.i]([QC.sub.i]). Then, given data on the marginal cost
function, one can compute the ex post optimal supply curve
[S.sup.xpo.sub.i](p), which is the ex post best-response to the observed
realization of the residual demand curve.
Observe that under the above restriction, a single realization of
the residual demand curve, [RD.sub.i](p, [epsilon], [QC.sub.-i]), is
enough to compute d/dp [RD.sub.i](p, [epsilon], [QC.sub.-i]) =
[RD'.sub.i](p) for all realizations. Then, for a range of prices, p
[epsilon] [[p.bar], [bar.p]], one can solve the equation for S, in terms
of p and [QC.sub.i],
p - [C'.sub.i](S) = S - [QC.sub.i]/-[RD'.sub.i](p) (3)
to trace out [S.sup.xpo](p, [QC.sub.i]), which constitutes an ex
post best response to all possible realizations of residual demand. (20)
Thus, although additive separability is a restrictive assumption,
its imposition aids us greatly in solving for optimal supply schedules.
Perhaps more importantly, ex post optimality aids us in dealing with
economic unobservables. Observe once again that the ex post optimal
supply schedule corresponding to a given marginal cost schedule is
derived using a single, ex post observation of residual demand. The
proposed empirical procedure does not pool data across auctions and thus
avoids the problem of making strong assumptions as to how to model the
role of unobservables.
4. Analysis of observed bid schedules.
* In our empirical application, we implement Proposition 3. We use
data on bidders' marginal cost functions to calculate the ex post
optimal supply curve, which is also an equilibrium bid function under
the restrictions imposed in Proposition 2. Then we compare ex post
optimal bid schedules to actual bids.
Now we explain how we map the model of Section 3 into the actual
market. As described in Section 2, firms in ERCOT do not bid all
electricity through the auction. Rather, the firms submit a
fixed-quantity day-ahead schedule, and then compete in the balancing
auction to increase or decrease supply from that day-ahead quantity. In
order to implement Proposition 3 to model bidding in the balancing
auction, we modify our marginal cost function and contract quantity.
First, we account for the fact that the day-ahead schedule implies that
some of the firm's generating capacity is already committed to
produce the day-ahead quantity. Thus, we shift the total marginal cost
function to the left by the day-ahead quantity. This balancing marginal
cost function represents the marginal cost of increasing output and the
marginal savings of reducing output relative to the day-ahead schedule.
Second, the day-ahead quantity is used to satisfy some of the
firm's forward contract positions. Any remaining contract position,
the balancing contract quantity, is the [OC.sub.it] that affects bidding
into the balancing market. (21) Therefore, in the context of our
notation in Section 3, [S.sub.it](.) represents supply bids into the
balancing market, [C.sub.it](q) represents the costs savings of
increasing/reducing output relative to the day-ahead schedule, and
[QC.sub.it] represents the quantity that the firm is long or short on
its contracted sales after the day-ahead schedule and upon entering the
balancing market.
Our empirical strategy is illustrated in Figure 1. In order to
measure the contract position, [QC.sub.it], we use Proposition 1.
[QC.sub.it] is measured as the quantity at which the actual (balancing)
bid schedule, [S.sup.0.sub.i](p, [QC.sub.i]), intersects the (balancing)
marginal cost function (point A in Figure 1). (22) Note that Proposition
1 allows us to identify the contract position under certain forms of
suboptimal or nonequilibrium bidding. This identification approach is
valid as long as the firm is sufficiently sophisticated to bid above
(below) marginal cost when it is a net seller (buyer), even if it errs
in the size of the markup. More formally, we can identify [QC.sub.it] in
equation (2) even if firms have incorrectly calculated
[H.sub.S](p,[S.sup.*.sub.it](p);[QC.sub.it]/
[H.sub.p](p,[S.sup.*.sub.it](p);[QC.sub.it]. Our conversations with
various market participants lead us to believe that traders clearly
recognize the rationale for marking up bids for quantities greater than
the contract position (and vice versa), but traders have different
heuristics for choosing the size of the markup.
Each firm's residual demand [RD.sub.i](p) is the realized
total demand minus the bids by all rival firms. Suppose [RD.sub.1] in
Figure 1 is the actual realization of residual demand for firm i. We
calculate [RD'.sub.1](p) and find the ex post optimal (price,
quantity) bid to be point B, where the marginal revenue curve
corresponding to [RD.sub.1](p), [MR.sub.1] intersects the marginal cost
curve MC. Also, we can calculate the ex post optimal bid under other
possible realizations of uncertainty (that is, other realizations of
total balancing demand, [epsilon], and rivals' private information,
[QC.sub.-i]). Because each form of uncertainty acts to shift residual
demand in a parallel fashion, we can consider another possible
realization of residual demand as [RD.sub.2]--the realized residual
demand shifted parallel to the left. Under this realization of
uncertainty, the optimal bidpoint is given by point C, where [MR.sub.2]
= [MC.sub.i](q). We repeat this operation by adding parallel shifts to
the actual realization of the residual demand curve to find the set of
ex post optimal points for various realizations of uncertainty. The ex
post optimal bid function is traced out by the set of ex post optimal
bid points to generate [S.sup.xpo.sub.i](p, [QC.sub.i]). Note that our
assumption that the slope of residual demand is independent of
uncertainty is necessary for the set of ex post optimal points to be on
a monotonic bid function.
[FIGURE 1 OMITTED]
We should note that the residual demand function is a step function
whose derivatives are either zero or infinity, which renders the literal
evaluation of equation 3 impossible. We follow two methods to address
this: first, we follow Wolak (2003a, 2003b) to obtain a
"smoothed" version of the residual demand function to
calculate the marginal revenue curve. (23) Second, we perform a grid
search on the "unsmoothed" residual demand function and find
the ex post profit-maximizing point for each parallel shift in residual
demand. In practice, we found that the ex post profitability benchmark
that is generated by the grid search departs negligibly from the ex post
profitability benchmark generated by the "smoothed" residual
demand. (24)
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